Partner 1: Dr. Kala Shreen, MOP
Partner 2: Dr. Maruska Svasek, School of History and Anthropology, Queens University Belfast
Modules involved: Love, Hate, and Beyond: Emotions, Culture, Practice (Belfast), and Theory & Research Methods for Public Relations (Chennai)
DETAILED INFORMATION ABOUT THE INVOLVED MODULES
Module Title: Love, Hate, and Beyond: Emotions, Culture, Practice
Type of Course: Undergraduate second/third year anthropology module
Convenor: Dr. Maruska Svasek
Institution: School of History and Anthropology, Queens University Belfast
Time: Second Semester (February – June 2008)
Objectives The aim of this module is to introduce you to anthropological perspectives on emotions, and to analyse emotional discourses and practices in different social, cultural, historical and political settings. The module will give you the opportunity to improve a number of basic transferable skills, including analytical reading skills, discussion skills, writing skills, research skills, and working in groups, and it will stimulate you to further develop the ability to think critically.
Learning outcomes By the end of the module, you will havegained knowledge of a wide variety of theoretical perspectives on emotions
- gained the ability to form your own opinion about the strengths and weaknesses of
- different theoretical approaches to emotional dynamics
- improved analytical reading skills, discussion skills, writing skills, research skills
- gained experience in group work
- gained experience in the planning, carrying out, and writing of a research project
Module description The module critically examines Western common-sense ideas about emotions, and discusses the weaknesses and strengths of universalist and cultural relativist theoretical approaches to emotions. Other key topics are the dialectics of meaning and feeling, the impact of individual and social memory on emotional dynamics, and the politics of emotion. A number of lectures will focus on particular emotions or emotional themes, such as grief, love, trauma, and terror. We will also examine the usefulness of concepts such as embodiment, conviviality, and chosen trauma. The module consists of eleven two-hour lectures and one workshop (six hours). You will develop skills in reading and writing, public speaking, research, and analytical thinking. Part of the lecture time will be used for exercises and class discussions.
Module Title: Theory & Research Methods for Public Relations
Type of Course: Postgraduate module
Convener: Dr.Kala Shreen
Institution: MOP Vaishnav College for Women, Chennai
Time: Nov 2007 to Feb 2008
Objectives The aim of this module is to introduce the students to the theoretical frameworks, approaches and models used in basic social science research and how to apply them to research in public relations. The module will orient the students in the basics of research methods and techniques in social science research with emphasis to communications and public relations.
- Gain knowledge of a wide variety of theoretical perspectives on communications
- Gain an overview of research methods and techniques used in social sciences
- Gain experience in writing and presenting a research paper/project.
- Gain the ability to critically evaluate the theories and methods taught
- Improve communication skills, presentation skills and writing skills
Module description The module will provide an overview of the relevant theoretical frameworks, approaches and models in communication with emphasis to public relations. A key area of focus with be the understanding of persuasion strategies and other means to effect change in the attitudes of the public. The module will provide an orientation to the research processes, procedures and techniques in public relations. The module will cover aspects of research sources and types of research such as formal, informal, quantitative, qualitative and so on. The module will apart from lectures, include talks by invited speakers, in-class debates and exercises in visual presentation and public speaking.