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Diploma (PD) Marketing

Academic Year 2017/18

A programme specification is required for any programme on which a student may be registered. All programmes of the University are subject to the University's Quality Assurance and Enhancement processes as set out in the DASA Policies and Procedures Manual.

Programme Title

Diploma (PD) Marketing

Final Award
(exit route if applicable for Postgraduate Taught Programmes)

Postgraduate Diploma

Programme Code

MGT-PD-MA

UCAS Code

JACS Code

N500 (DESCR) 100

Criteria for Admissions

There will be no direct admission to the Postgraduate Diploma in Marketing. All candidates will apply and be admitted, subject to meeting entry requirements to the MSc in Marketing.

Candidates who obtain an overall mark of 50% or more across the taught modules and who fail to achieve a mark of at least 50% in the dissertation or Marketing Internship and Work Based Research Project shall be eligible for the award of Postgraduate Diploma in Marketing only.

Candidates who obtain an overall mark of 50% or more across the taught modules and who fail to submit a dissertation or Marketing Internship and Work Based Research Project shall be eligible for the award of Postgraduate Diploma in Marketing only.

ATAS Clearance Required

No

Health Check Required

No

Portfolio Required

Interview Required

Mode of Study

Full Time

Type of Programme

Postgraduate

Length of Programme

1 Academic Year(s)

Total Credits for Programme

120

Exit Awards available

INSTITUTE INFORMATION

Awarding Institution/Body

Queen's University Belfast

Teaching Institution

Queen's University Belfast

School/Department

Queen's Management School

Framework for Higher Education Qualification Level 
http://www.qaa.ac.uk/publications/information-and-guidance

Level 7

QAA Benchmark Group
http://www.qaa.ac.uk/assuring-standards-and-quality/the-quality-code/subject-benchmark-statements

Accreditations (PSRB)

Chartered Institute of Marketing

Date of most recent Accreditation Visit 03-03-14

External Examiner Name:

External Examiner Institution/Organisation

Dr Gareth Edwards

Bristol Business School

REGULATION INFORMATION

Does the Programme have any approved exemptions from the University General Regulations
(Please see General Regulations)

No

Programme Specific Regulations

The Postgraduate Diploma in Marketing will be subject to the guidelines presented in the Study Regulations for Postgraduate Taught Programmes.

The Postgraduate Diploma in Marketing is based on the University-wide modular framework. The class of diploma awarded to the student (Fail, Pass, Commendation and Distinction) is based on his or her performance in their modules.

Students with protected characteristics

N/A

Are students subject to Fitness to Practise Regulations

(Please see General Regulations)

No

EDUCATIONAL AIMS OF PROGRAMME

The overall aim of the course is to provide an academically stimulating and professionally challenging programme for students who wish to work in marketing or marketing-related roles or who aspire to do further research in Marketing.

Within the context of striving towards this mission statement the objectives of the programme are to:

i. Provide advanced study of contemporary marketing theory and practice through a range of specialised modules: (1) Marketing Management and Strategy; (2) Consumer Behaviour; (3) Digital Marketing; (4) Marketing in the World Economy; and (5) Marketing Analytics for Managers.

ii. Develop students’ financial and numerical skills necessary for marketing management and practice through a range of modules, namely: (1) Accounting for Managers; (2) Finance for Managers; and (3) Marketing Analytics for Managers.

iii. Develop students’ research skills necessary for marketing management and practice throughout all the modules offered on the programme, but in particular, in the following: (1) Research Methods for Business.

iv. Develop students’ ability to analyse complex marketing problems and to think critically, rationally and rigorously through a range of diverse and innovative teaching methods.

v. Encourage students’ to make informed decisions by creatively and systematically applying their understanding of core topics to contemporary issues and specialist fields of Marketing in a local, national and/or international context.

vi. Enhance students’ transferable and intellectual skills, employability skills, as well as their continuing personal and professional development to enable them to work with self-direction and originality.

LEARNING OUTCOMES

Learning Outcomes: Cognitive Skills

On the completion of this course successful students will be able to:

Problem solving

Teaching/Learning Methods and Strategies

Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate.

Methods of Assessment

Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate.

Logical reasoning

Teaching/Learning Methods and Strategies

Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate.

Methods of Assessment

Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate.

Independent enquiry

Teaching/Learning Methods and Strategies

Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate.

Methods of Assessment

Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate.

Critical evaluation and interpretation

Teaching/Learning Methods and Strategies

Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate.

Methods of Assessment

Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate.

Self assessment and reflection

Teaching/Learning Methods and Strategies

Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate.

Methods of Assessment

Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate.

Learning Outcomes: Transferable Skills

On the completion of this course successful students will be able to:

Synthesise and evaluate information/data from a variety of sources including from databases, books, journal articles and the internet

Teaching/Learning Methods and Strategies

Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate.

Methods of Assessment

Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate.

The preparation and communication of ideas in both written and presentational forms

Teaching/Learning Methods and Strategies

Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate.

Methods of Assessment

Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate.

Work both independently and in groups

Teaching/Learning Methods and Strategies

Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate.

Methods of Assessment

Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate.

Organisation and time management

Teaching/Learning Methods and Strategies

Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate.

Methods of Assessment

Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate.

Problem solving and critical analysis

Teaching/Learning Methods and Strategies

Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate.

Methods of Assessment

Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate.

Learning Outcomes: Knowledge & Understanding

On the completion of this course successful students will be able to:

Marketing theory (seminal, current and emerging) so students may be able to critically evaluate marketing actions enacted by firms, as well as their actual or anticipated consequences

Teaching/Learning Methods and Strategies

Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate.

Methods of Assessment

Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate.

The degree will also provide students with the necessary functional knowledge and practical skills that are needed to succeed in a marketing or marketing-related role today. These include digital marketing best practice and knowledge of relevant software applications to assist in marketing decision-making and accountability

Teaching/Learning Methods and Strategies

Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate.

Methods of Assessment

Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate.

Consideration of the external environment and context in which marketing theory and practice is to be applied. Graduates will be equipped with the necessary skills to allow them to work and apply their knowledge and understanding of marketing in public/private, large/small and/or local/international contexts

Teaching/Learning Methods and Strategies

Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate.

Methods of Assessment

Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate.

Learning Outcomes: Subject Specific

On the completion of this course successful students will be able to:

Critically evaluate key marketing issues and propose feasible solutions

Teaching/Learning Methods and Strategies

Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate.

Methods of Assessment

Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate.

Apply theory and examples of best practice to analyse and solve contemporary marketing issues and problems

Teaching/Learning Methods and Strategies

Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate.

Methods of Assessment

Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate.

Apply contemporary marketing tools and techniques, using appropriate and industry leading software, to address marketing issues

Teaching/Learning Methods and Strategies

Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate.

Methods of Assessment

Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate.

Use statistical and simulation techniques to analyse marketing problems and develop solutions relative to return on (marketing) investment

Teaching/Learning Methods and Strategies

Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate.

Methods of Assessment

Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate.

MODULE INFORMATION

Programme Requirements

Module Title

Module Code

Level/ stage

Credits

Availability

Duration

Pre-requisite

 

Assessment

 

 

 

 

S1

S2

 

 

Core

Option

Coursework %

Practical %

Examination %

Accounting for Managers

MGT7033

7

10

YES

6 weeks

N

YES

50%

50%

0%

Finance for Managers

MGT7036

7

10

YES

6 weeks

N

YES

30%

70%

0%

Marketing in the World Economy

MGT7108

7

20

YES

12 weeks

N

YES

40%

60%

0%

Marketing Management & Strategy

MGT7156

7

20

YES

12 weeks

N

YES

50%

50%

0%

Consumer Behaviour

MGT7157

7

20

YES

12 weeks

N

YES

100%

0%

0%

Research Methods for Business

MGT7158

7

20

YES

11 weeks

N

YES

50%

50%

0%

Digital Marketing (featuring Google Analytics)

MGT7159

7

20

YES

12 weeks

N

YES

70%

30%

0%

Marketing Analytics for Managers

MGT7160

7

20

YES

6 weeks

N

YES

100%

0%

0%

Notes