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Strategic Priority 4

To develop global citizens and address international challenges

Goals

4.1  Enhance Training and Support for International Students
4.2 Make effective use of the Web and Multimedia to promote the University, including internationally
4.3 Develop International Links

A summary and details about our goals and actions are available in the tabs below.


Summary
4.1
4.2
4.3

Information Services will make an effective contribution to addressing international challenges.The Language Centre, guided by the new Languages Strategy which has already received broad support in the University, will play a key role in enabling students to acquire the language skills they need to avail of placement, internship and job opportunities in other countries.This will be achieved through the continuation of the Language for Non-Specialist courses (with currently 1,400 students taking these courses) and increasingly by the introduction of targeted language insets into courses, working in close partnership with Schools.The Language Centre will provide language training to staff, to assist them in taking part in international research and education collaborations.Cultural awareness training, provided through the Language Centre, will play an important part in enabling both staff and students to act as global citizens in an increasingly multi-cultural University and world.

Information Services has already recognised the needs of international students and will continue to offer dedicated induction and training sessions to ensure they can make the fullest use of the resources available in our libraries and elsewhere.

A number of international partnerships have already been established based on our Special Collections and further opportunities will be exploited in the period ahead, with particular interest from China in the Hart and related collections.The establishment of an Academic Advisory Board for Special Collections will greatly assist this process.

We will work with other stakeholders to ensure that the website fully supports the University’s marketing and recruitment strategy and goals.A review of the website is planned and this will lay the foundation for a new web strategy that fully exploits the power of the web as a marketing and recruitment tool.

 

4.1 Enhance Training and Support for International Students

Information Services offers orientation sessions, direct support, training and online resources to assist international students (including INTO) in making effective use of the library and information systems. We will review that programme with key stakeholders to make sure that our provision is tuned to international student need and scheduled to accommodate the international recruitment calendar.

Actions

  • Liaise with key stakeholders (e.g. International Office, INTO, IPSC) to ensure fit for purpose courses.
  • Seek to provide a sought after library experience for international students
  • Improve communication with and support for international students – e.g. library video geared to their needs, review web-based support materials, consider more tailored induction, podcasts, etc.

 

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4.2 Make effective use of the Web and Multimedia to promote the University, including internationally

Information Services will work with Student Plus and the Communication Office to put in place a cohesive multi-strand web marketing strategy aimed at local, national and international students. This strategy will see greater use of web analytics to analyse and tune our marketing approach; and the development of a multi-channel approach that ensure that visitors using PCs, tablets and smartphones receive the optimal experience on their device. The strategy will also seek to explore new ways to engage more effectively with potential students. This will include increased use of Social Media sites and the development of multimedia resources tuned for Social Media use.

Actions

  • Report on options for developing the use of the Web to support the University’s Marketing Strategy.
  • Ensure that Schools have the tools and training required to exploit the web centric market.
  • Review and identify, with stakeholders, options for the use of CRM to support the student recruitment and the management of international collaborations
  • Develop reports and dashboards to provide management information needed to support the University’s Marketing Strategy
  • Expand support for the use of smartphones as a major channel for marketing.

 

4.3 Develop International Links

Information Services’ Language Centre, in association with the School of Modern Languages and the School of Education will seek to take forward the recommendations of the University’s new Language Strategy. Key objectives include the introduction of non European languages into courses across the University, and an increase in language provision outside the curriculum.The Language centre will also seek to increase its services for postgraduate students, and explore ways to raise the profile of foreign language courses at Queen’s.

Actions

  • Work closely with the Language Strategy Implementation Group, to deliver the recommendations of the new Language Strategy
  • Introduce a Language Gateway that provides access to all language courses at Queen’s
  • Meet with Schools to promote and support the introduction of language insets into modules on non-language courses
  • Launch a culture awareness initiative for teaching and support staff
  • Contribute to a collaborative exhibition (Queen’s, Armagh Public Library and Folger Shakespeare Library) based on the Book of Common Prayer