global leader
The role of the Strategic Marketing unit is to position Queen’s as a global leader in education and research, delivering a world class experience for our students and continuing to drive the future economic growth of Northern Ireland with impact on global society.
Acting Head of Strategic Marketing
Peter McConkey
p.mcconkey@qub.ac.uk
What we do
We communicate locally and internationally with prospective undergraduate and postgraduate students and those who influence them, the global academic community, funding institutions, the media and policy makers. Our work attracts and welcomes students, staff and researchers, raises the University's profile and reputation and generates support and funding for Queen’s.
The unit is responsible for brand, marketing and advertising; website, social media and digital activities; market research and insight; publications (including the university prospectuses), design and video.
The team is made up of two divisions:
- Strategic Marketing and Campaigns
- Digital and Content
We deliver a full service in-house marketing service, develop and protect the Queen’s brand, plan and produce marketing campaigns, manage paid media campaigns and manage the main Queen's website.
Key Contacts
Office Manager |
Jane Crossey |
Administration Officer |
Edel Neeson |
Key Functions
Strategic Planning, Market Insight, Advertising and Marketing Campaigns.
Key Contacts
Strategic Marketing Manager (Acting) |
Kathryn Boyd |
Campaigns Marketing Manager |
Rebecca York Victoria Campbell (Maternity leave) |
Market Insight Manager |
Position Vacant |
Market Insight Officer |
Clare Crossan |
Marketing Campaigns Support Officer |
David Sleator Kiera Griffin-Bennett |
Market Insight Assistant |
Abby Robertson |
Social Media Manager |
Stephen Baxter-Crawford |
Social Media Assistant |
Kachela Murray |
Key Functions
Content Planning, Design, Brand, Video and Prospectus.
Key Contacts
Marketing Manager (Creative) |
Daniel Smyth |
Studio Manager |
Ivan Ewart |
Visual Content Producer |
Matthew Donnelly |
Video Production Assistant |
Conor Cox |
Video Assistant |
Victoria Wilson |
Copywriters |
Paul Wilson Rachel McCrickard |
Graphic Designers |
Sarah Ferguson Damien Teggart |
Key Functions
Website, CRM and Email Campaigns.
Key Contacts
Marketing Manager (Digital) |
Paul Ferguson |
Website Manager (Acting) |
Clare O'Neill |
Website Officer |
Hannah Reilly |
Digital Designer |
Andrew Lane |
CRM Manager
|
Gemma McAfee |
Digital Marketing Executive
|
Mark Fenning |
Digital Marketing Analyst |
Andrew McParland |
Digital Content Producer |
Zoe Brankin |