The role of Marketing is to support the University's student recruitment objectives.
Marketing is responsible for:
- Offering guidance on the application of the University's brand position and ensuring the University’s Corporate Identity is used appropriately. Marketing also advises on the application of and permission to use the University's logo.
- Managing advertising queries and providing key marketing messages for the University, and supporting Schools with development of recruitment campaign communications
- Marketing intelligence on course development, existing course refinement and support for the development of marketing communications materials. Schools can be offered desk research: competitor analysis, statistical market demand information; qualitative research: focus groups, depth interviews, and quantitative research: online surveys.
Tel: (028) 9097 1150