Brand Management
Queen's University has recently undergone an extensive branding exercise, with the new corporate brand proposition built around the overarching theme of “We are Exceptional” and on five key pillars i.e. world-class; heritage; innovative; dynamic; and life changing.
The new branding is already being embedded across the University – the theme has already shaped the new undergraduate prospectus for 2012-13 and will provide the foundation for the new Corporate Plan and associated Annual Operating Plan, which are currently under development.
The full version of the Queen's Brand Guidelines are available to download here
The abridged version of the Queen's Brand Guidelines are available here
For further information please contact marketing manager, Peter McConkey on extension 1150 or email p.mcconkey@qub.ac.uk
