Health and Wellbeing Tutorial II
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Health Promotion

What is Health Promotion?

Health promotion is the process of enabling people to exert control over the determinants of health and thereby improve their health. As a concept and set of practical strategies it remains an essential guide in addressing the major health challenges faced by developing and developed nations, including communicable and non-communicable diseases, and issues related to human development and health.

Health promotion is a process directed towards enabling people to take action. Thus, health promotion is not something that is done on or to people; it is done by, with and for people either as individuals or as groups. The purpose of this activity is to strengthen the skills and capabilities of individuals to take action and the capacity of groups or communities to act collectively to exert control over the determinants of health and achieve positive change.

Role and relevance of health promotion

In tackling the determinants of health, health promotion will include combinations of the strategies first described in the Ottawa charter, namely developing personal skills, strengthening community action, and creating supportive environments for health, backed by healthy public policy.

Thus, health promotion will include actions directed at both the determinants of health that are outside the immediate control of individuals, including social, economic and environmental conditions, and the determinants within the more immediate control of individuals, including individual health behaviours.

 

In the following pages you will consider what health promotion is relevant to Aaron and his family, thinking about the determinants of health that are outside the immediate control of individuals, and the determinants within the more immediate control of Aaron and his family.


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