Date: Monday 2 April 2012
Time: 9:30am – 11.30am
Location: Riddel Hall, Stranmillis Road, Queen’s University Belfast
Professor Tucci explored how firms can use both external and internal ideas to develop new products and services, or build new business. In the current economic crisis, companies can’t afford to rely solely on their own internal research, so Professor Tucci will look at the best ways to exchange expertise outside your company.
The workshop provided an opportunity for Professor Tucci to share his expertise with the attendees, but also for the attendees to discuss issues around Open Innovation with each other. The workshop was aimed at members of the business community, policy makers and academics interested in innovation.
