InterTradeIreland All-Island Innovation Programme
Professor Gerard George
Vice Dean, Imperial College Business School
Professor George is an award-winning researcher and teacher,and his work focuses on business models, organisational design, and its implications for innovation, and entrepreneurship in multiple settings. Professor George visited Queen's in April 2013 and delivered a public lecture and a series of master classes aimed at the local business and academic communities. You can find out more about these events by clicking the links below.
Public Lecture
How Low Cost Innovation is Changing What We Do
In his lecture Professor George discussed the need to transform a culture to innovate within constraints.
Masterclasses
Implausible Opportunities: Crafting an Effective Narrative for Growth
This session explored how to craft narratives and design the business model for success.
Growing profitably: Streamlining Your Revenue Model
Growth is not always profitable, and in this session we explored ways to make it profitable.
Creating Customer Delight: Designing Your Business to Make Customers Come Back
This session explored participant experiences in service delivery to help strengthen customer trust and build more profitable relationships.
