The aim of the ASSET Project is to forge links with Institutions North and South of Ireland which will work towards improving animal health, improving safety of meat and milk, and delivering new and innovative ways of produce traceability.  Another important aspect of the Project is consideration of the consumers perspective towards what they want to eat and how much they are willing to pay for a safer, trace-assured product. 

There are four strands within the Research Project:

By interweaving the four strands, ASSET hopes to provide Industry and the consumer with Assured, Safe and Traceable food.