NeW - Sustainably successful

The NeW-project uses the Sustainable Value approach to measure the corporate sustainability performance of manufacturing companies in Germany. An English short version of the findings can be found here. The Sustainable Value approach uses opportunity cost thinking to assess and manage sustainability performance. This approach allows us to measure and manage sustainability performance in monetary terms. While all existing approaches to measure sustainability performance are burden-based Sustainable Value uses value-oriented thinking that was restricted to the measurement of financial performance to date.

As part of the project the researchers have further developed the Sustainable Value approach to provide a better link between the measurement and management of corporate sustainability performance. The project partners are running a range of transfer workshops in 2008.

To further facilitate the use of the Sustainable Value approach researchers of IZT and Queen’s University Belfast have also developed the Sustainable Value Calculator - an online tool that enables companies to calculate and express their sustainability performance in monetary terms.

The project is conducted in association with the Institute for Futures Studies and Technology Assessment (IZT) and the Wuppertal Institute (both Germany) as research partners and cooperates with BMW Group, Muckenhaupt & Nusselt Gmbh & Co KG, Deutsche Telekom and SAM Group.

The project is generously financed by the German Federal Ministry of Education and Research under grant number 01 RI 05146. The project website is:

For further information, please contact:

Professor Frank Figge
Professor of Management and Sustainability
Queen’s University Management School
25 University Square
Northern Ireland/UK
Tel: +44 (0)28 9097 1363