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Crystal Ceballos

 

Degrees obtained:

BA in Communication Studies from Loyola Marymount University, Los Angeles, California, USA.
MBA emphasis in Global Business from Pepperdine University, Malibu, California, USA.

Country of Origin:  USA

Research Title and a short description of project:

Title: Competitive Advantage from Marketing Analytics Innovations: A Case Study in New Market Development

Description: combining  Marketing Analytics and Organizational Culture as a source in driving innovation toward market growth