Queen's University Management School

The MSc Marketing programme provides students with the necessary theoretical and practical skills that are needed to succeed in a marketing or marketing-related role today.  These include marketing management and strategy, digital marketing best practice and knowledge of relevant software  applications to assist in marketing accountability.

The core philosophy running through the programme is that professional, contemporary and accountable marketing practice adds significant value to a firm’s operation and performance.

The programme will focus on the importance of acquiring a sound professional and practical base for marketing activities - skills that are in high demand by forward-thinking, leading edge and high performing companies.