Queen's University Management School

"The MSc Marketing programme has been designed to equip the next generation of marketing professionals with the necessary conceptual, analytical and practical skills required by firms to compete in the hypercompetitive, dynamic and global marketplace that epitomises business today."
                                                                                                                                 Dr Patrick McCole, MSc Marketing Programme Director

The MSc Marketing programme will provide students with the necessary skills that are needed to succeed in a marketing or marketing-related role today.  These include marketing management and strategy, digital marketing best practice and knowledge of relevant software applications to assist in marketing accountability.

The core philosophy running through the programme is that professional, contemporary and accountable marketing practice adds significant value to a firm’s operation and performance.

The programme will focus on the importance of acquiring a sound professional and practical base for marketing activities - skills that are in high demand by forward-thinking, leading edge and high performing companies.