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Programme Details

The MSc Marketing programme comprises seven taught modules plus a dissertation.

The teaching and learning methods depend on the nature of the module being taught, the overall aims of the module and the balance between theory and practice. These methods may include lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. This combination allows students to have a high degree of involvement and participation in the learning process.  Other/new innovative teaching methods will be introduced/incorporated, as appropriate.

Assessment: students will complete individual student assignments, oral presentations, group casework, examinations, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate.

It is anticipated that students will have approximately 36 hours direct academic contact time per 20 CATS module. In addition to the direct teaching hours per module, each student will normally be expected to spend approximately 90 hours on individual study time per 20 CATS module.


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