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Dr Cerroni’s research focuses on behavioural and experimental economics. The main area of research is decision making under risk and uncertainty applied to farming, food consumption, nutrition, health and environmental sustainability.

Research topics:

  • Consumers’ preferences for safe, healthy and environmental sustainable diets
  • Farmers’ behaviour towards technology adoption, adaptation and mitigation to climate change
  • Beliefs, risk and ambiguity preference elicitation using economic experiments
  • Methodological issues related to experimental auctions, contingent valuation and discrete choice experiments – for example incentive compatibility


Find out more


PhD and Post-doc opportunities are constantly available. Please, get in touch with Dr Cerroni, if interested in conducting research on the topics mentioned above.

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Research Students and Alumni

Research Student

PhD title: EU food quality logos and food authenticity: An experimental analysis of consumer's risk and ambiguity preferences

Name: Ms Chloe McCallum

Years of Study: 2017-present

Country: Northern Ireland

Research Student

Project title: Experimental auctions under risk and uncertaintyName: Mr Daniel DerbyshireYears of study:  2017-2020

Name: Mr Daniel Derbyshire

Years of Study: 2017 - present

Country: England

Alumni - where are they now?

Mr Dimitrios Kalentakis

Project title: Farmers’ behaviour and technology adoption: disentangling risk and ambiguity preferences using economic experiments

Years of Study: 2014-2015

Country: Greece

Current position: NHS information analyst

Public Outreach


Artisan food sector given £88,000 research boost

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 Artisan food sector

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