Campaigning to get women active: what does the evidence say?
Jennie Price, a barrister by training, has been at Sport England since April 2007. Under her leadership Sport England has seen the number of people regularly participating in sport grow by 1.6m people since London won the bid to host the Olympic Games in 2012 and, most recently, Jennie has led the team that commissioned the This Girl Can Campaign, which has received widespread support and acclaim.
Prior to joining Sport England, Jennie was the founding Chief Executive of WRAP (Waste & Resources Action Programme). Before heading WRAP, Jennie Price spent 17 years in the construction industry, first as a lawyer and then as Chief Executive of the Major Contractors Group and the Construction Confederation.
Jennie is a Visiting Fellow at the Cranfield School of Management, Chair of the Lottery Forum and the Youth United Foundation, and has written two text books on construction law.