Product Design and Development

Product Design and Development

The importance of product design to the future growth of the developed economies is widely recognised. It is no longer sufficient to market the same product for an extended period of time, and successful companies are those that regularly introduce innovative designs. Time is also critical as innovative ideas must be translated quickly into marketable products, if a competitive advantage is to be achieved

Product development is therefore just as important as product design. Hence, there is a clear need for graduates who will not only create innovative designs, but also have the scientific background and technical expertise to develop products that are functionally sound, along with sufficient knowledge of business processes to ensure that products can be marketed successfully.

Courses at Queen's

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