EIT Food report reveals lasting impact of COVID-19 pandemic on European food behaviours
Survey of 5,000 consumers in 10 European countries reveals how lockdown has had a profound impact on food purchasing and consumption
EIT Food, Europe’s leading food innovation initiative supported by the European Institute of Innovation and Technology (EIT), today published a new report on the impact of the COVID-19 pandemic on consumer food behaviours.
A survey of 5,000 consumers in ten European countries shows lockdown measures may have caused lasting behaviour change in relation to food consumption – marked by substantial shifts in shopping patterns, meal preparation and eating habits. The research was carried out by a consortium of leading universities in Europe, led by Aarhus University, Denmark and including IATA, Queen's University Belfast, University of Helsinki, KU Leuven, University of Warsaw and VTT. The ten countries surveyed were Spain, Sweden, Germany, UK, Poland, Italy, France, Greece, Finland, Romania.
The new report comes just months after the European Commission published its landmark Farm to Fork strategy, calling for the creation of a food environment that makes it easier for consumers to choose healthy and sustainable diets, while having access to sufficient and affordable food. As Europe recovers from the COVID-19 pandemic, there is a unique opportunity for industry to engage with consumers and build on rising health and sustainability trends.