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PgCert Marketing

Academic Year 2021/22

A programme specification is required for any programme on which a student may be registered. All programmes of the University are subject to the University's Quality Assurance and Enhancement processes as set out in the DASA Policies and Procedures Manual.

Programme Title

PgCert Marketing

Final Award
(exit route if applicable for Postgraduate Taught Programmes)

Postgraduate Certificate

Programme Code

MGT-PC-MA

UCAS Code

HECoS Code

100075

ATAS Clearance Required

No

Health Check Required

No

Portfolio Required

Interview Required

Mode of Study

Full Time

Type of Programme

Postgraduate

Length of Programme

1 Academic Year(s)

Total Credits for Programme

60

Exit Awards available

INSTITUTE INFORMATION

Teaching Institution

Queen's University Belfast

School/Department

Queen's Management School

Quality Code
https://www.qaa.ac.uk/quality-code

Higher Education Credit Framework for England
https://www.qaa.ac.uk/quality-code/higher-education-credit-framework-for-england

Level 7

Subject Benchmark Statements
https://www.qaa.ac.uk/quality-code/subject-benchmark-statements

The Frameworks for Higher Education Qualifications of UK Degree-Awarding Bodies
https://www.qaa.ac.uk/docs/qaa/quality-code/qualifications-frameworks.pdf

N/A

Accreditations (PSRB)

Chartered Institute of Marketing

Date of most recent Accreditation Visit 01-11-18

REGULATION INFORMATION

Does the Programme have any approved exemptions from the University General Regulations
(Please see General Regulations)

No

Programme Specific Regulations

The Postgraduate Certificate in Marketing is based on the University wide modular framework. The certificate will not be separated into different classes dependent on average marks.

Students with protected characteristics

N/A

Are students subject to Fitness to Practise Regulations

(Please see General Regulations)

No

EDUCATIONAL AIMS OF PROGRAMME

On completion of the programme, the student will:

• foster a stimulating and supportive learning environment which promotes intellectual, professional and personal development
• encourage critical thinking, independent enquiry, and an international outlook
• develop the skills necessary to undertake independent research and continuing professional development
• develop students' skills base, leadership capacity and connections with practice in ways which will enhance their ability to make valuable contributions to the economy and society
• be equipped for careers in management consulting, marketing, industry, or government bodies, private and non-profit organizations at middle management level
• promote engagement with issues of ethics, responsibility and sustainability, and maintain respect for social and cultural differences and openness, fairness, and equality of opportunity in relation to selection, learning, assessment, and support
• develop capacities of critical evaluation of literature, contemporary theories, methods and techniques in international business; management; and marketing and strengthen their ability to communicate, orally and in writing, on topics in international business; management; and marketing
• be prepared for PhD studies in international business; management; and marketing

LEARNING OUTCOMES

Learning Outcomes: Cognitive Skills

On the completion of this course successful students will be able to:

Problem solve

Teaching/Learning Methods and Strategies

Cognitive skills are developed across first, second and third semester modules. The numerical and statistical components of the modules, particularly in Research Methods module, focus on problem solving, logical reasoning and data management and analysis using statistical packages. Independent enquiry, critical evaluation and interpretation, abstraction and assimilation are key elements in all modules. Self-assessment and reflection are developed by formative feedback particularly on small group presentations.

Methods of Assessment

Assessment of cognitive skills, both summative and formative, occurs in the form of course homework, oral presentations, project work and class tests.

Reason logically

Teaching/Learning Methods and Strategies

Cognitive skills are developed across first, second and third semester modules. The numerical and statistical components of the modules, particularly in Research Methods module, focus on problem solving, logical reasoning and data management and analysis using statistical packages. Independent enquiry, critical evaluation and interpretation, abstraction and assimilation are key elements in all modules. Self-assessment and reflection are developed by formative feedback particularly on small group presentations.

Methods of Assessment

Assessment of cognitive skills, both summative and formative, occurs in the form of course homework, oral presentations, project work and class tests.

Conduct independent enquiry

Teaching/Learning Methods and Strategies

Cognitive skills are developed across first, second and third semester modules. The numerical and statistical components of the modules, particularly in Research Methods module, focus on problem solving, logical reasoning and data management and analysis using statistical packages. Independent enquiry, critical evaluation and interpretation, abstraction and assimilation are key elements in all modules. Self-assessment and reflection are developed by formative feedback particularly on small group presentations.

Methods of Assessment

Assessment of cognitive skills, both summative and formative, occurs in the form of course homework, oral presentations, project work and class tests.

Critically evaluate and interpret

Teaching/Learning Methods and Strategies

Cognitive skills are developed across first, second and third semester modules. The numerical and statistical components of the modules, particularly in Research Methods module, focus on problem solving, logical reasoning and data management and analysis using statistical packages. Independent enquiry, critical evaluation and interpretation, abstraction and assimilation are key elements in all modules. Self-assessment and reflection are developed by formative feedback particularly on small group presentations.

Methods of Assessment

Assessment of cognitive skills, both summative and formative, occurs in the form of course homework, oral presentations, project work and class tests.

Self-assess and reflect

Teaching/Learning Methods and Strategies

Cognitive skills are developed across first, second and third semester modules. The numerical and statistical components of the modules, particularly in Research Methods module, focus on problem solving, logical reasoning and data management and analysis using statistical packages. Independent enquiry, critical evaluation and interpretation, abstraction and assimilation are key elements in all modules. Self-assessment and reflection are developed by formative feedback particularly on small group presentations.

Methods of Assessment

Assessment of cognitive skills, both summative and formative, occurs in the form of course homework, oral presentations, project work and class tests.

Learning Outcomes: Knowledge & Understanding

On the completion of this course successful students will be able to:

Appreciate diversity and be capable of placing issues within their local and international contexts

Teaching/Learning Methods and Strategies

Traditional lectures, small group interactive sessions, problem solving classes are all used to guide the students’ learning experience on both theoretical and practice-oriented topics.

Methods of Assessment

End-of-semester unseen class tests, individual and group projects, take-home tests and individual and group oral presentations are used to assess student learning.

Engage with issues around ethics, responsibility and sustainability

Teaching/Learning Methods and Strategies

Traditional lectures, small group interactive sessions, problem solving classes are all used to guide the students’ learning experience on both theoretical and practice-oriented topics.

Methods of Assessment

End-of-semester unseen class tests, individual and group projects, take-home tests and individual and group oral presentations are used to assess student learning.

Theoretical and conceptual underpinnings

Teaching/Learning Methods and Strategies

Traditional lectures, small group interactive sessions, problem solving classes are all used to guide the students’ learning experience on both theoretical and practice-oriented topics.

Methods of Assessment

End-of-semester unseen class tests, individual and group projects, take-home tests and individual and group oral presentations are used to assess student learning.

Financial statement analysis

Teaching/Learning Methods and Strategies

Traditional lectures, small group interactive sessions, problem solving classes are all used to guide the students’ learning experience on both theoretical and practice-oriented topics.

Methods of Assessment

End-of-semester unseen class tests, individual and group projects, take-home tests and individual and group oral presentations are used to assess student learning.

Investment management decision making

Teaching/Learning Methods and Strategies

Traditional lectures, small group interactive sessions, problem solving classes are all used to guide the students’ learning experience on both theoretical and practice-oriented topics.

Methods of Assessment

End-of-semester unseen class tests, individual and group projects, take-home tests and individual and group oral presentations are used to assess student learning.

Methods of analysis used to evaluate accounting and financial issues

Teaching/Learning Methods and Strategies

Traditional lectures, small group interactive sessions, problem solving classes are all used to guide the students’ learning experience on both theoretical and practice-oriented topics.

Methods of Assessment

End-of-semester unseen class tests, individual and group projects, take-home tests and individual and group oral presentations are used to assess student learning.

Role of performance management and governance in organisations

Teaching/Learning Methods and Strategies

Traditional lectures, small group interactive sessions, problem solving classes are all used to guide the students’ learning experience on both theoretical and practice-oriented topics.

Methods of Assessment

End-of-semester unseen class tests, individual and group projects, take-home tests and individual and group oral presentations are used to assess student learning.

How to evaluate basic financial and derivative instruments

Teaching/Learning Methods and Strategies

Traditional lectures, small group interactive sessions, problem solving classes are all used to guide the students’ learning experience on both theoretical and practice-oriented topics.

Methods of Assessment

End-of-semester unseen class tests, individual and group projects, take-home tests and individual and group oral presentations are used to assess student learning.

Learning Outcomes: Subject Specific

On the completion of this course successful students will be able to:

Construct arguments and exercise problem solving skills in the context of theories

Teaching/Learning Methods and Strategies

Abstraction, quantitative, qualitative and evaluation skills, through theory building, manipulation, application and evaluation, are at the core of this degree programme. Consequently, these skills are built across modules and throughout the duration of the programme through interactive teaching session, traditional lecture sessions, independent reading and application of theory to practice, together with worked class examples.

Methods of Assessment

Both summative and formative assessment methods are used throughout all modules.
Summative assessment takes a variety of forms. End-of-semester class tests are used to gauge and assess understanding and the acquisition of knowledge. Cumulative assessment is also built into all modules to assess ongoing understanding. A variety of forms of cumulative assessment are employed, such as practical computer-based work and, a mixture of class tests, group and individual presentations and essays.

Formative assessment takes three main forms. First, weekly homework in most of the modules aims at promoting subject-specific understanding, logic, accurate calculation and good presentation. Secondly, weekly discussion of key theories and academic readings in international business; management; and marketing aim to develop understanding, logical argument and critical assessment. Thirdly, timely feedback is provided on the content and performance of student presentations and tutorials.

Apply computer-based/statistical packages to analyse and evaluate relevant data

Teaching/Learning Methods and Strategies

Abstraction, quantitative, qualitative and evaluation skills, through theory building, manipulation, application and evaluation, are at the core of this degree programme. Consequently, these skills are built across modules and throughout the duration of the programme through interactive teaching session, traditional lecture sessions, independent reading and application of theory to practice, together with worked class examples.

Methods of Assessment

Both summative and formative assessment methods are used throughout all modules.
Summative assessment takes a variety of forms. End-of-semester class tests are used to gauge and assess understanding and the acquisition of knowledge. Cumulative assessment is also built into all modules to assess ongoing understanding. A variety of forms of cumulative assessment are employed, such as practical computer-based work and, a mixture of class tests, group and individual presentations and essays.

Formative assessment takes three main forms. First, weekly homework in most of the modules aims at promoting subject-specific understanding, logic, accurate calculation and good presentation. Secondly, weekly discussion of key theories and academic readings in international business; management; and marketing aim to develop understanding, logical argument and critical assessment. Thirdly, timely feedback is provided on the content and performance of student presentations and tutorials.

Read and evaluate international business; management; and marketing related academic literature

Teaching/Learning Methods and Strategies

Abstraction, quantitative, qualitative and evaluation skills, through theory building, manipulation, application and evaluation, are at the core of this degree programme. Consequently, these skills are built across modules and throughout the duration of the programme through interactive teaching session, traditional lecture sessions, independent reading and application of theory to practice, together with worked class examples.

Methods of Assessment

Both summative and formative assessment methods are used throughout all modules.
Summative assessment takes a variety of forms. End-of-semester class tests are used to gauge and assess understanding and the acquisition of knowledge. Cumulative assessment is also built into all modules to assess ongoing understanding. A variety of forms of cumulative assessment are employed, such as practical computer-based work and, a mixture of class tests, group and individual presentations and essays.

Formative assessment takes three main forms. First, weekly homework in most of the modules aims at promoting subject-specific understanding, logic, accurate calculation and good presentation. Secondly, weekly discussion of key theories and academic readings in international business; management; and marketing aim to develop understanding, logical argument and critical assessment. Thirdly, timely feedback is provided on the content and performance of student presentations and tutorials.

Apply core theories and reasoning in international business; management; and marketing to a selection of applied fields

Teaching/Learning Methods and Strategies

Abstraction, quantitative, qualitative and evaluation skills, through theory building, manipulation, application and evaluation, are at the core of this degree programme. Consequently, these skills are built across modules and throughout the duration of the programme through interactive teaching session, traditional lecture sessions, independent reading and application of theory to practice, together with worked class examples.

Methods of Assessment

Both summative and formative assessment methods are used throughout all modules.
Summative assessment takes a variety of forms. End-of-semester class tests are used to gauge and assess understanding and the acquisition of knowledge. Cumulative assessment is also built into all modules to assess ongoing understanding. A variety of forms of cumulative assessment are employed, such as practical computer-based work and, a mixture of class tests, group and individual presentations and essays.

Formative assessment takes three main forms. First, weekly homework in most of the modules aims at promoting subject-specific understanding, logic, accurate calculation and good presentation. Secondly, weekly discussion of key theories and academic readings in international business; management; and marketing aim to develop understanding, logical argument and critical assessment. Thirdly, timely feedback is provided on the content and performance of student presentations and tutorials.

Learning Outcomes: Transferable Skills

On the completion of this course successful students will be able to:

Organise and manage their time

Teaching/Learning Methods and Strategies

Transferable skills development will permeate the teaching and learning on the degree programme. Group teaching sessions, discussions with industry experts, practitioners and more traditional lecture enquiry will be used to guide the learning experience.

Methods of Assessment

Successful completion of coursework requires students to gather information from a range of sources, select and assimilate relevant information and to complete tasks within deadlines. Assessment of coursework requires students to use a range of media (e.g. worked solutions and proofs, essays, PowerPoint presentations, statistical-based project work) to demonstrate their learning. Students will be able to analyse business and marketing strategies and understand the role of managers and marketing officers in a wide range of organizations.

Synthesise and evaluate information/data from a variety of sources including from databases, books, journal articles and the internet

Teaching/Learning Methods and Strategies

Transferable skills development will permeate the teaching and learning on the degree programme. Group teaching sessions, discussions with industry experts, practitioners and more traditional lecture enquiry will be used to guide the learning experience.

Methods of Assessment

Successful completion of coursework requires students to gather information from a range of sources, select and assimilate relevant information and to complete tasks within deadlines. Assessment of coursework requires students to use a range of media (e.g. worked solutions and proofs, essays, PowerPoint presentations, statistical-based project work) to demonstrate their learning. Students will be able to analyse business and marketing strategies and understand the role of managers and marketing officers in a wide range of organizations.

Work both independently and in groups

Teaching/Learning Methods and Strategies

Transferable skills development will permeate the teaching and learning on the degree programme. Group teaching sessions, discussions with industry experts, practitioners and more traditional lecture enquiry will be used to guide the learning experience.

Methods of Assessment

Successful completion of coursework requires students to gather information from a range of sources, select and assimilate relevant information and to complete tasks within deadlines. Assessment of coursework requires students to use a range of media (e.g. worked solutions and proofs, essays, PowerPoint presentations, statistical-based project work) to demonstrate their learning. Students will be able to analyse business and marketing strategies and understand the role of managers and marketing officers in a wide range of organizations.

Make effective use of information technology including relevant subject-specific packages

Teaching/Learning Methods and Strategies

Transferable skills development will permeate the teaching and learning on the degree programme. Group teaching sessions, discussions with industry experts, practitioners and more traditional lecture enquiry will be used to guide the learning experience.

Methods of Assessment

Successful completion of coursework requires students to gather information from a range of sources, select and assimilate relevant information and to complete tasks within deadlines. Assessment of coursework requires students to use a range of media (e.g. worked solutions and proofs, essays, PowerPoint presentations, statistical-based project work) to demonstrate their learning. Students will be able to analyse business and marketing strategies and understand the role of managers and marketing officers in a wide range of organizations.

Communicate ideas in both written and presentational forms

Teaching/Learning Methods and Strategies

Transferable skills development will permeate the teaching and learning on the degree programme. Group teaching sessions, discussions with industry experts, practitioners and more traditional lecture enquiry will be used to guide the learning experience.

Methods of Assessment

Successful completion of coursework requires students to gather information from a range of sources, select and assimilate relevant information and to complete tasks within deadlines. Assessment of coursework requires students to use a range of media (e.g. worked solutions and proofs, essays, PowerPoint presentations, statistical-based project work) to demonstrate their learning. Students will be able to analyse business and marketing strategies and understand the role of managers and marketing officers in a wide range of organizations.

Confidently engage with the world of practice

Teaching/Learning Methods and Strategies

Transferable skills development will permeate the teaching and learning on the degree programme. Group teaching sessions, discussions with industry experts, practitioners and more traditional lecture enquiry will be used to guide the learning experience.

Methods of Assessment

Successful completion of coursework requires students to gather information from a range of sources, select and assimilate relevant information and to complete tasks within deadlines. Assessment of coursework requires students to use a range of media (e.g. worked solutions and proofs, essays, PowerPoint presentations, statistical-based project work) to demonstrate their learning. Students will be able to analyse business and marketing strategies and understand the role of managers and marketing officers in a wide range of organizations.

MODULE INFORMATION

Programme Requirements

Module Title

Module Code

Level/ stage

Credits

Availability

Duration

Pre-requisite

 

Assessment

 

 

 

 

S1

S2

 

 

Core

Option

Coursework %

Practical %

Examination %

International Marketing

MGT7108

7

15

YES

15 weeks

N

YES

100%

0%

0%

Consumer Behaviour

MGT7157

7

15

YES

15 weeks

N

YES

100%

0%

0%

Digital Marketing

MGT7159

7

15

YES

15 weeks

N

YES

100%

0%

0%

Strategic Marketing

MGT7175

7

15

YES

15 weeks

N

YES

100%

0%

0%

Marketing Analytics

MGT7160

7

15

YES

15 weeks

N

YES

100%

0%

0%

Research Methods and Techniques

MGT7158

7

15

YES

15 weeks

N

YES

100%

0%

0%

Accounting

MGT7033

7

15

YES

15 weeks

N

YES

100%

0%

0%

Marketing Management

MGT7156

7

15

YES

15 weeks

N

YES

100%

0%

0%

Notes

Note: A minimum of 60 CATS points across any of the below modules is required for the postgraduate certificate.