Professional Studies 4

Overview

This module guides students through the process of generating ideas for innovative new products, assessing market potential, and developing a comprehensive business plan. Through an exploration of industry dynamics, value proposition, marketing strategies, business operations, and financial planning, students gain a practical understanding of entrepreneurship in engineering. Additionally, the course covers key legal considerations, including intellectual property and regulatory compliance, equipping students with the knowledge to navigate the challenges of commercialising engineering innovations

Learning Objectives

Select and critically evaluate technical literature and other sources of information to solve complex problems.

Design solutions for complex problems that evidence some originality and meet a combination of societal, user, business and customer needs as appropriate. This will involve consideration of applicable health & safety, diversity, inclusion, cultural, societal, environmental and commercial matters, codes of practice and industry standards.

Apply an integrated or systems approach to the solution of complex problems.

Evaluate the environmental and societal impact of solutions to complex problems (to include the entire life-cycle of a product or process) and minimise adverse impacts.

Identify and analyse ethical concerns and make reasoned ethical choices informed by professional codes of conduct.

Adopt a holistic and proportionate approach to the mitigation of security risks.

Adopt an inclusive approach to engineering practice and recognise the responsibilities, benefits and importance of supporting equality, diversity and inclusion.

Apply knowledge of engineering management principles, commercial context, project and change management, and relevant legal matters including intellectual property rights.

Function effectively as an individual, and as a member or leader of a team. Evaluate effectiveness of own and team performance.

Communicate effectively on complex engineering matters with technical and non-technical audiences, evaluating the effectiveness of the methods used.

Plan and record self-learning and development as the foundation for lifelong learning/CPD.

Skills

Function effectively as an individual, and as a member or leader of a team.

Assessment