MSc Digital Marketing and Analytics
Turning Data, AI, and Creativity into Marketing Careers
This programme is built for the modern marketing job market, where employers demand graduates who can combine creativity with analytical and technical capability.
What makes graduates employable
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AI and analytics skills employers now expect
Students graduate with hands on experience in marketing analytics, generative AI, business intelligence, and data driven decision making, skills directly aligned with roles in digital marketing, performance analysis, and customer insight. -
Portfolio ready, real world experience
Through live industry projects, applied case studies, and a choice of an applied marketing project or industry placement, students graduate with practical evidence of impact, not just theory. -
Clear pathways into high demand roles
Graduates are prepared for roles such as Digital Marketing Manager, Marketing Analytics Consultant, Customer Insights Specialist, Brand Development Manager, and Social Media Strategist across sectors including tech, finance, healthcare, retail, and agencies.