Effective framing can improve support for gender equality initiatives
Dr Lynn Farrell discusses findings from the Inclusion Really Does Matter project
Dr Lynn Farrell, in collaboration with colleagues from the Queen's University Schools of Psychology and Electronics, Electrical Engineering & Computer Science, has published findings from the Inclusion Really Does Matter project led by Dr Ioana Latu.
It has been found that attempts to reduce negative attitudes towards gender ininitiatives in STEM receive better support when their impact is effectively communicated. The Research, which has recently been published in international scientific journal BioScience, shows that promoting the initiatives in terms of the intrinsic value of the work and benefits for individuals when asking academics to take part is key to improving engagement with these initiatives so that they are not seen as merely 'box-ticking' exercises.
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The project was run in collaboration with the University of Glasgow and the University of Warwick and funded by the Engineering and Physical Sciences Research Council under their Inclusion Matters call. For further updates about the project you can follow the research team on Twitter: @QUBIncMatters.