The MSc Digital Business at Queen’s is a future-focused programme designed to equip graduates from any background with the skills to lead in today’s digital-first world. You’ll explore how digital technologies are transforming industries, and gain hands-on experience with tools, strategies and frameworks that drive business innovation.
You’ll graduate ready for careers in digital strategy, e-commerce, digital marketing, business analysis and tech-driven consultancy. Stand-out modules include Digital Innovation and Transformation, E-Commerce and Digital Markets, Business Analytics and Data Strategy, and Design Thinking for Digital Business - all designed to help you build in-demand skills and stand out in a competitive global job market.
Explore a range of cutting-edge modules designed to equip you with the digital expertise and strategic insight needed to lead in a tech-driven business world:
This module explores how organisations design and implement strategies in a digital environment. You’ll learn how emerging technologies such as AI, cloud computing, and big data are reshaping business models, customer engagement, and value creation. Through case studies and practical analysis, you’ll develop the skills to craft and evaluate digital strategies that drive competitive advantage and organisational growth.
Gain a deep understanding of how artificial intelligence and advanced analytics are revolutionising decision-making across industries. This module introduces key concepts in machine learning, predictive modelling, and data-driven insights. You’ll work with real datasets and AI tools to solve business challenges, preparing you for roles where strategic thinking meets technical capability.
In an increasingly digital world, cybersecurity is essential to protecting business assets, data and customer trust. This module equips you with the foundational knowledge of cyber risks, regulatory frameworks, and digital protection strategies. You'll explore both technical and managerial perspectives, learning how to assess threats, build resilience, and embed security into digital transformation initiatives.
This module examines how digital technologies are transforming global supply chains. You’ll learn how tools like IoT, blockchain, and real-time analytics enable more agile, transparent, and efficient operations. By studying digital procurement, logistics, and risk management, you’ll gain the insight needed to optimise end-to-end supply chains in a fast-moving, connected economy.