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MEDIALAB: CREATIVE INNOVATION
USING EMERGING TECHNOLOGIES

JIA-REY CHANG: LOKI @ FILE2025

Jia-Rey Chang’s (Lecturer / MediaLab) AI interactive artwork “Loki” is exhibited in this year’s “FILE: Electronic Language International ” at São Paulo, FIESP Cultural Center from 15 July – 7 September 2025. FILE is a new media arts festival to disseminate/develop culture, arts, technology and scientific research since 2000. The theme of this year's festival is “Synthetika” by the curator, Ricardo Barreto, points out that “Art and culture go through a moment in which creativity ceases to be only human, it becomes artificial; syntheticity thus prospects a post-culture, a new FORM: the form SYNTHETIKA.It’s my honor to participate in the exhibition with the artists that I admire, including Daito Manabe, Kyle McDonaldMemo Akten, Edwin van der Heide, etc.

Loki is an interactive AI artwork inspired by the mischievous Norse god. Unlike obedient AI, Loki responds playfully and unpredictably, reflecting users’ attitudes—arrogance meets sharpness, modesty earns encouragement. It prompts critical thinking about AI’s reliability, biases, and neutrality. By engaging with Loki, users explore whether AI can truly be trusted. This time, the development of Loki is also surprisingly steering toward the discussion of Human AI interaction as well as humor in AI and with comedy. Special thanks to Torin Blankensmith with his GPT, Whisper, ElevanLabs TD Plugins to make Loki possible.

FILE Sythetika main page
Loki in FILE