Personas

Personas help explore lack of engagement with nature spaces from individual perspectives

A persona is a made-up representation of a specific segment of a relevant demographic.

They can help to create identities - ‘pen portrait’ personas - to explore factors and (hypothetical) responses to relevant scenarios.

You can select fictional personal details and characteristics. These can include behavioural patterns, goals, skills and attitudes. A range of health outcomes and inequalities can be applied (refer to PROGRESS-Plus for a list of these).

Some examples are below.