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2015

Expert Comment: Why Apple is the world’s most successful company

Professor Rob Gilles

What is it that makes some big multinational corporations so successful? Rob Gilles, Professor of Theoretical Economics at Queen’s University Management School, argues that it is their ability to control networks.

 

Gilles argues that good entrepreneurs seek to occupy positions of control and power in the economic networks in which they operate. They do so by occupying the profitable “middleman” position between producers and customers in the networks that make up our global economy.

 

In an op-ed piece written for The Conversation, Gilles applies his theoretical insights to the case of Apple. He argues that the success of Apple in creating new economic networks sets the company apart from its competitors.

 

The full text of Gilles’s op-ed article, published on 5 February 2015, can be viewed over at The Conversation, an independent source of news and views, sourced from the academic and research community and delivered direct to the public.

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