Responsibilities
Adviser of Study (BSc Business Management, level 1)
Education
PhD (Queen's University Belfast)
Keywords
SME marketing strategy; marketing intelligence; agri-food markets; buyer-supplier relationships
Grace conducts research into marketing, with a specific focus on the deployment of market intelligence in small businesses, antecedents of marketing capabilities, agri-food markets, and the dynamics of retail buyer-supplier relationships. Grace teaches the principles of marketing and international marketing at both undergraduate and postgraduate levels.
Adviser of Study (BSc Business Management, level 1)
PhD (Queen's University Belfast)
SME marketing strategy; marketing intelligence; agri-food markets; buyer-supplier relationships