MScMarketing
Designed for the consumer, industrial and digital marketing environments, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics, research methods and international marketing.
The MSc Marketing programme has been designed to equip the next generation of marketing professionals with the necessary conceptual, analytical and practical skills required by firms to compete in the global marketplace.
- Entry requirements
- 2.2 Honours degree or equivalent qualification acceptable to the University in any discipline.
- English language requirements
- An IELTS* score of 6.5 with a minimum of 5.5 in each test component. *Taken within the last 2 years.
- Tuition fees
- £25,800 / ¥232,200
Course Content
Semester 1
- Marketing Management
- Strategic Marketing
- Digital Marketing
- Accounting
Semester 2
- Consumer Behaviour
- International Marketing
- Marketing Analytics
- Research Methods and Techniques
Semester 3
(select a total of 60 CATS)
- Marketing Internship and Work-based Research Project (60 CAT points)
- Dissertation (60 CAT points)
- Academic Research Project +2 modules (Contemporary Issues in Management and Business Governance and Ethics) (60 CAT points)
ASSESSMENT
Students will complete individual student assignments, oral presentations, group casework, examinations, computer-aided assessment, multiple-choice tests and research work. Other innovative assessment methods are incorporated as appropriate.
Related courses
- Management
- 1 year
- Masters of Business Administration
- 1 year
Applications open
Why Queen's
World Class Facilities
Queen’s Business School (QBS) has recently undergone an innovative expansion that establishes a benchmark of global excellence for one of the top business schools in the UK and Ireland. A stunning new 6,000 square metre building, adjacent to the listed red-brick Riddel Hall has been designed with the latest digital infrastructure for media lecture capture, TED Talk provision and collaborative breakout sessions.
Professional Accreditations
Accreditation exceptions are obtained from The Chartered Institute of Marketing (CIM) – The leading professional body for marketers worldwide which exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The CIM is a professional qualification and complements academic MSc in Marketing qualification.
World Class Facilities
Fostering an enhanced social and educational experience the new state-of-the-art QBS venue boasts a 250-seat
tiered educational space; 120-seat Harvard style lecture theatre; 150-seat computer laboratory; breakout study spaces; FinTrU Trading Room; a café, and a Business Engagement and Employability Hub.
Industry Links
Students will have the opportunity to apply for a minimum 12 week paid internship as an option in Semester 3, students will be required to undertake an action research project and submit a report based on this. This option is instead of undertaking a traditional research dissertation or an academic research project. This option, only available for top high-performing students, provides the opportunity to apply and review academic and theoretical principles in practice. It also provides students with real-world experience of working in a marketing environment.
Careers
Students on this programme will leave with a solid knowledge of contemporary marketing thought and best practices, coupled with a solid grounding in market(ing) research methods, tools and applications. Our graduates have gone on to work in and develop successful careers across a diverse range of roles and industries including digital marketing, marketing analytics, marketing research and new product introductions, key account management, export projects and related international expansion as well as brand management work.
