Critically analyse the formulation and implementation of digital business strategies in organisations.

Conduct independent learning and inquiry.

Critically evaluate and interpret theories or/and frameworks underpinning digital businesses.

Teaching/Learning Methods and Strategies

Cognitive skills are developed across the modules within the degree programme. Students develop skills focusing on digital strategy formulation, bridging theory with business problem solving, logical reasoning, and critical thinking.
Independent enquiry, critical evaluation and interpretation, abstraction, and assimilation are key elements within the programme. Self-assessment, peer review, and reflection are developed within the individual/group work assignments.
Cognitive skills are developed through digital business case studies, role plays, scenario planning, and other interactive style teaching and learning approaches that foster deep analysis of digital tools for business applications.

Methods of Assessment

Assessment of cognitive skills occurs in the form of group presentations, case studies, and projects.

Critically assess a range of digital innovations in business and society.

Analyse and assess the impact of digital transformation on business models and strategies

Understand and analyse the global and cross-cultural implications of digital business strategies in organisations.

Teaching/Learning Methods and Strategies

The Postgraduate Diploma in Digital Business follows a structured curriculum focusing on the impact of digital innovations across various industries, ethical considerations, and societal implications. Teaching methods include lectures, interactive workshops, and digital business-oriented case studies.

Students will learn to critically assess various digital tools through hands-on systems to apply them effectively in real-world contexts.

Understanding the work of managers/firms and assessing their global environment is intrinsic to all teaching and learning opportunities.


Acquisition of knowledge and understanding is achieved through structured exposition based on lectures, directed reading of case studies, and scholarly journal articles, which are particularly applied to student presentations and group projects, computer-based laboratory work, group work, and private study.

The international dimension to various issues is embedded in modules throughout the course, and concerns around ethics, responsibility and sustainability are integrated into discussions.

Methods of Assessment

A combination of assessment methods is used to enhance knowledge and understanding including case studies, portfolios, reports, and projects.

Use digital tools and platforms to address business problems.

Apply digital business strategies/innovations to enhance organisational performance/deliver competitive advantage.

Critically evaluate the ethical implications of digital technologies in business and society.

Teaching/Learning Methods and Strategies

Students work with real/synthetic datasets, develop/apply digital tools and business strategies to analyse data and derive actionable insights for business challenges.

Teaching strategies include case study analysis that encourage students to critically assess the societal and ethical ramifications of digital tools in various business contexts.

Teaching is provided through lectures, workshops, directed reading, group work, and computer-based work.

Didactic style approaches will be used to provide knowledge on frameworks, techniques and tools from contemporary research on digital businesses.

Flipped classroom techniques will be employed, where pedagogically appropriate, to ensure practical understanding of academic research.

Methods of Assessment

The assessment method is formative, continuous, and summative, involving continuous assessment in the form of individual and group projects, individual and group oral presentations, case study investigations, reports, portfolios, and projects.
Formative assessments will be used to provide students with developmental feedback on subsequent assessments.

Address business problems using digital technologies/digital innovations/data analytics techniques.

Develop organisation and time management skills.

Synthesise material from various sources, including journals, data sets, and business reports.

Communicate concepts and insights from digital-driven analyses to non-specialist audiences.

Teaching/Learning Methods and Strategies

Transferable skills development will permeate the teaching and learning throughout the degree programme. Successful completion of coursework requires students to gather information from a range of sources, including academic journals, industry reports, and real-world data sets, select and assimilate relevant information and to complete tasks within agreed deadlines that are communicated well in advance.
Students participate in group discussions in class using scenario and role-based approaches enabling cross cultural learning and foster collaborative problem-solving by addressing business problems using innovative technology solutions, and data-driven approaches.
Socratic-based methods will be employed to ensure student discussion, debate and critical reflection, engaging with important theories and their application. This approach encourages students to critically evaluate and communicate the implications of digital innovations in business, exploring ethical considerations and innovative strategies for leveraging digital technology to deliver competitive advantage.

Methods of Assessment

Assessment of coursework requires students to use a range of media (e.g., open-source code-free software, GenAI tools, Microsoft Office tools) to demonstrate their learning.