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MSc (T) Marketing

Academic Year 2017/18

A programme specification is required for any programme on which a student may be registered. All programmes of the University are subject to the University's Quality Assurance and Enhancement processes as set out in the DASA Policies and Procedures Manual.

Programme Title

MSc (T) Marketing

Final Award
(exit route if applicable for Postgraduate Taught Programmes)

Master of Science

Programme Code

MGT-MSC-MA

UCAS Code

JACS Code

N500 (DESCR) 100

Criteria for Admissions

A first or second class upper division (2.1) honours degree from a university based in the UK, ROI or other suitably quality assured location in a country which is deemed by the UKBA to be the majority English speaking.

Additional Information for International Students
An IELTS score of 6.5 with not less than 5.5 in each of the four component elements of listening, reading, speaking and writing taken within the last 2 years.
And/or
A TOEFL score of 90+ (internet based is the only acceptable form of this test); with at least the following scores in each of the four component parts of listening (17), reading (18), speaking (20) and writing (17) taken within the last 2 years.
And/or
A language assessment conducted by INTO-Queens or other approved provider.
And/or
An alternative English language qualification recognised by QUB (for example
International Baccalaureate).

INTO University Partnerships
INTO Queen’s University Belfast Graduate Diploma in Management, with an average mark of at least 60% taken across all modules, with no individual academic module mark below 50%, and a result of 60% or greater (comparable to IELTS 6.5 with minimum on 5.5 in each component) in the English for Academic Purposes module (NTO3001).

Non-standard Entry Routes
Applications from interested parties with prior experiential learning in business or management or marketing will be considered using the RPEL route.

Additional Relevant Information
The programme is subject to the University General Regulations for postgraduate students.

ATAS Clearance Required

Health Check Required

Portfolio Required

Interview Required

Mode of Study

Full Time

Type of Programme

Postgraduate

Length of Programme

1 Academic Year(s)

Total Credits for Programme

180

Exit Awards available

INSTITUTE INFORMATION

Awarding Institution/Body

Queen's University Belfast

Teaching Institution

Queen's University Belfast

School/Department

Queen's Management School

Framework for Higher Education Qualification Level
www.qaa.ac.uk

Level 7

QAA Benchmark Group
www.qaa.ac.uk/quality-code/subject-benchmark-statements

Accreditations (PSRB)

Chartered Institute of Marketing

Date of most recent Accreditation Visit 03-03-14

REGULATION INFORMATION

Does the Programme have any approved exemptions from the University General Regulations
(Please see General Regulations)

Programme Specific Regulations

The MSc in Marketing will be subject to the guidelines presented in the Study Regulations for Postgraduate Taught Programmes.

The MSc in Marketing is based on the University-wide modular framework. The class of degree awarded to the student (Fail, Pass, Commendation and Distinction) is based on his or her performance in the modules and dissertation/internship work-based research project.

Module marks are combined and weighted over the three semesters and used to produce an aggregate mark for the award of the MSc in Marketing. Marking is based on University agreed marking scales.

Students with protected characteristics

N/A

Are students subject to Fitness to Practise Regulations

(Please see General Regulations)

EDUCATIONAL AIMS OF PROGRAMME

The overall aim of the course is to provide an academically stimulating and professionally challenging programme for students who wish to work in marketing or marketing-related roles or who aspire to do further research in Marketing.

Within the context of striving towards this mission statement the objectives of the programme are to:

i. Provide advanced study of contemporary marketing theory and practice through a range of specialised modules: (1) Marketing Management and Strategy; (2) Consumer Behaviour; (3) Digital Marketing; (4) Marketing in the World Economy; and (5) Marketing Analytics for Managers.

ii. Develop students’ financial and numerical skills necessary for marketing management and practice through a range of modules, namely: (1) Accounting for Managers; (2) Finance for Managers; and (3) Marketing Analytics for Managers.

iii. Develop students’ research skills necessary for marketing management and practice throughout all the modules offered on the programme, but in particular, in the following modules: (1) Research Methods for Business; (2) Dissertation/internship work-based research project.

iv. Develop students’ ability to analyse complex marketing problems and to think critically, rationally and rigorously through a range of diverse and innovative teaching methods.

v. Encourage students’ to make informed decisions by creatively and systematically applying their understanding of core topics to contemporary issues and specialist fields of Marketing in a local, national and/or international context.

vi. Enhance students’ transferable and intellectual skills, employability skills, as well as their continuing personal and professional development to enable them to work with self-direction and originality.