Diploma (PD) Marketing
Academic Year 2017/18
A programme specification is required for any programme on which a student may be registered. All programmes of the University are subject to the University's Quality Assurance and Enhancement processes as set out in the DASA Policies and Procedures Manual.
Programme Title |
Diploma (PD) Marketing |
Final Award |
Postgraduate Diploma |
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Programme Code |
MGT-PD-MA |
UCAS Code |
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JACS Code |
N500 (DESCR) 100 |
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Criteria for Admissions There will be no direct admission to the Postgraduate Diploma in Marketing. All candidates will apply and be admitted, subject to meeting entry requirements to the MSc in Marketing. |
ATAS Clearance Required |
No |
Health Check Required |
No |
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Portfolio Required |
Interview Required |
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Mode of Study |
Full Time |
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Type of Programme |
Postgraduate |
Length of Programme |
1 Academic Year(s) |
Total Credits for Programme |
120 |
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Exit Awards available |
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INSTITUTE INFORMATION
Awarding Institution/Body |
Queen's University Belfast |
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Teaching Institution |
Queen's University Belfast |
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School/Department |
Queen's Management School |
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Framework for Higher Education Qualification Level |
Level 7 |
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QAA Benchmark Group |
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Accreditations (PSRB) |
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Chartered Institute of Marketing |
Date of most recent Accreditation Visit 03-03-14 |
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REGULATION INFORMATION
Does the Programme have any approved exemptions from the University General Regulations No |
Programme Specific Regulations The Postgraduate Diploma in Marketing will be subject to the guidelines presented in the Study Regulations for Postgraduate Taught Programmes. |
Students with protected characteristics N/A |
Are students subject to Fitness to Practise Regulations (Please see General Regulations) No |
EDUCATIONAL AIMS OF PROGRAMME
The overall aim of the course is to provide an academically stimulating and professionally challenging programme for students who wish to work in marketing or marketing-related roles or who aspire to do further research in Marketing.
Within the context of striving towards this mission statement the objectives of the programme are to:
i. Provide advanced study of contemporary marketing theory and practice through a range of specialised modules: (1) Marketing Management and Strategy; (2) Consumer Behaviour; (3) Digital Marketing; (4) Marketing in the World Economy; and (5) Marketing Analytics for Managers.
ii. Develop students’ financial and numerical skills necessary for marketing management and practice through a range of modules, namely: (1) Accounting for Managers; (2) Finance for Managers; and (3) Marketing Analytics for Managers.
iii. Develop students’ research skills necessary for marketing management and practice throughout all the modules offered on the programme, but in particular, in the following: (1) Research Methods for Business.
iv. Develop students’ ability to analyse complex marketing problems and to think critically, rationally and rigorously through a range of diverse and innovative teaching methods.
v. Encourage students’ to make informed decisions by creatively and systematically applying their understanding of core topics to contemporary issues and specialist fields of Marketing in a local, national and/or international context.
vi. Enhance students’ transferable and intellectual skills, employability skills, as well as their continuing personal and professional development to enable them to work with self-direction and originality.
LEARNING OUTCOMES
Learning Outcomes: Cognitive SkillsOn the completion of this course successful students will be able to: |
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Problem solving |
Teaching/Learning Methods and Strategies Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate. Methods of Assessment Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate. |
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Logical reasoning |
Teaching/Learning Methods and Strategies Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate. Methods of Assessment Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate. |
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Independent enquiry |
Teaching/Learning Methods and Strategies Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate. Methods of Assessment Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate. |
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Critical evaluation and interpretation |
Teaching/Learning Methods and Strategies Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate. Methods of Assessment Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate. |
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Self assessment and reflection |
Teaching/Learning Methods and Strategies Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate. Methods of Assessment Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate. |
Learning Outcomes: Transferable SkillsOn the completion of this course successful students will be able to: |
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Synthesise and evaluate information/data from a variety of sources including from databases, books, journal articles and the internet |
Teaching/Learning Methods and Strategies Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate. Methods of Assessment Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate. |
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The preparation and communication of ideas in both written and presentational forms |
Teaching/Learning Methods and Strategies Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate. Methods of Assessment Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate. |
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Work both independently and in groups |
Teaching/Learning Methods and Strategies Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate. Methods of Assessment Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate. |
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Organisation and time management |
Teaching/Learning Methods and Strategies Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate. Methods of Assessment Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate. |
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Problem solving and critical analysis |
Teaching/Learning Methods and Strategies Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate. Methods of Assessment Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate. |
Learning Outcomes: Knowledge & UnderstandingOn the completion of this course successful students will be able to: |
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Marketing theory (seminal, current and emerging) so students may be able to critically evaluate marketing actions enacted by firms, as well as their actual or anticipated consequences |
Teaching/Learning Methods and Strategies Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate. Methods of Assessment Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate. |
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The degree will also provide students with the necessary functional knowledge and practical skills that are needed to succeed in a marketing or marketing-related role today. These include digital marketing best practice and knowledge of relevant software applications to assist in marketing decision-making and accountability |
Teaching/Learning Methods and Strategies Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate. Methods of Assessment Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate. |
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Consideration of the external environment and context in which marketing theory and practice is to be applied. Graduates will be equipped with the necessary skills to allow them to work and apply their knowledge and understanding of marketing in public/private, large/small and/or local/international contexts |
Teaching/Learning Methods and Strategies Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate. Methods of Assessment Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate. |
Learning Outcomes: Subject SpecificOn the completion of this course successful students will be able to: |
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Critically evaluate key marketing issues and propose feasible solutions |
Teaching/Learning Methods and Strategies Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate. Methods of Assessment Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate. |
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Apply theory and examples of best practice to analyse and solve contemporary marketing issues and problems |
Teaching/Learning Methods and Strategies Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate. Methods of Assessment Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate. |
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Apply contemporary marketing tools and techniques, using appropriate and industry leading software, to address marketing issues |
Teaching/Learning Methods and Strategies Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate. Methods of Assessment Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate. |
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Use statistical and simulation techniques to analyse marketing problems and develop solutions relative to return on (marketing) investment |
Teaching/Learning Methods and Strategies Teaching: seven taught modules. The modules are taught using lectures, tutorials, seminars, problem-centred techniques such as case studies, computer/software practical demonstrations and applications, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Other/new innovative teaching methods will be introduced/incorporated, as appropriate. Methods of Assessment Assessment: students will complete individual student assignments, oral presentations, group casework, class tests, computer aided assessment, multiple choice tests and research work. Other/new innovative assessment methods will be introduced/incorporated, as appropriate. |
MODULE INFORMATION
Programme Requirements
Module Title |
Module Code |
Level/ stage |
Credits |
Availability |
Duration |
Pre-requisite |
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Assessment |
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S1 |
S2 |
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Core |
Option |
Coursework % |
Practical % |
Examination % |
Accounting for Managers |
MGT7033 |
7 |
10 |
YES |
6 weeks |
N |
YES |
50% |
50% |
0% |
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Finance for Managers |
MGT7036 |
7 |
10 |
YES |
6 weeks |
N |
YES |
30% |
70% |
0% |
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Marketing in the World Economy |
MGT7108 |
7 |
20 |
YES |
12 weeks |
N |
YES |
40% |
60% |
0% |
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Marketing Management & Strategy |
MGT7156 |
7 |
20 |
YES |
12 weeks |
N |
YES |
50% |
50% |
0% |
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Consumer Behaviour |
MGT7157 |
7 |
20 |
YES |
12 weeks |
N |
YES |
100% |
0% |
0% |
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Research Methods for Business |
MGT7158 |
7 |
20 |
YES |
11 weeks |
N |
YES |
50% |
50% |
0% |
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Digital Marketing (featuring Google Analytics) |
MGT7159 |
7 |
20 |
YES |
12 weeks |
N |
YES |
70% |
30% |
0% |
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Marketing Analytics for Managers |
MGT7160 |
7 |
20 |
YES |
6 weeks |
N |
YES |
100% |
0% |
0% |
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Notes
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