Course Structure

The course can only be taken on a full-time basis. Students undertake 4 modules in semester 1 (September to December) and a further 4 in semester 2 (January to April/May). In semester 3 (July to September) students either undertake the traditional dissertation, internship and work-based project or the academic research project.

Semester 1	• Marketing Management This module serves as a platform for understanding the far reaching and holistic application of marketing as both a philosophy and function in contemporary organisations. The module serves as a base for the MSc in Marketing, providing the requisite level of knowledge needed to advance in the parallel and sequential modules in the course. The module is taught at an introductory level. It assumes no prior knowledge of the business system - marketing in particular. • Strategic Marketing This module serves to provide an understanding of marketing from both a management and consumer perspective. This module will build on your understanding of management with marketing theory and practical illustrative cases of the challenges facing the marketing manager. During this module you will explore the interfaces between marketing and institutions, strategy, organisation and psychology in the social practice of marketing strategy. This will help you to critically evaluate and gain practical experience of how the agency of marketing leadership contributes to the creation, maintenance and disruption of markets and strategies. • Digital Marketing This module aims to provide students with the knowledge and skills required to develop marketing strategies that can be employed on Internet/mobile platforms as well as integrating with offline platforms. It sets digital marketing management in context as a key creator of customer value and deals with strategic insights into the firm, its customers and the challenges it faces. • Accounting This module examines the theory and practice of accounting at a non-specialist level. This includes topics such as the function of accounting and control in organisations, financial accounting, financial statement analysis and management accounting.
Semester 2 – Core Modules	• Consumer Behaviour The aim of this course is to enable students to develop a deep understanding of how consumer behaviour theory and practice has emerged to play a key role in understanding consumers and their contexts of consumption. Students will be able to understand and evaluate how consumer research and its practices are applied in organisations in order to drive business performance and enhance the consumer experience, analyse and critically evaluate the role and effectiveness of key consumer research practices as well as understand and critique the importance of consumer research to effect change in the marketplace for consumers, practitioners, management and employees. • International Marketing The focus of the module is on the theory, practice and challenges faced by marketing managers working in a global/international environment and the concepts and theories that can be used to inform marketing decision making in these contexts. On completion of the module students will understand the nature, scope and role of marketing in firms operating in a global/international environment and be able to apply key concepts and theories to marketing problems faced by managers working in a global/international environment. • Marketing Analytics This module focuses on a new and exciting development in marketing theory and practice. The use of data, ‘big data’, to assist in marketing decision making and accountability continues to grow in importance, particularly in the current age of austerity and resource scarcity. The module takes both a theoretical and practical approach to the use of marketing analytics in practice. A highlight of the module is the use of SAS or SPSS software to analyse data for marketing-related decision making and evaluative purposes. Students who successfully complete the module will be able to signal to potential employers that they have the theoretical, practical plus industry-standard software skills to compete. • Research Methods and Techniques This module aims to provide students with a range of skills to undertake effective research in business and management. The skills learned in this module will be applicable across professions as the relevance and importance of being able to design research, interpret, critically analyse and evaluate qualitative and quantitative information is crucial in today's management world. The general aim of the module is to introduce students to the research process and present the tools and methodologies of social science required to carry out your thesis research. This course has three separate but closely related components - a discussion of the research design process, research methodology principles and research skills applications. At the end of the course, students should be able to evaluate the strengths and weaknesses of different methodological approaches and formulate quality research projects.
Semester 3	(select a total of 60 CATS) • Dissertation (60 CATS) • Marketing Internship and Work-based Research Project (60 CATS)* • Academic Research Project + 2 taught modules (Contemporary Issues in Management and Business Governance and Ethics) (60 CATS) The three options for semester 3 will each enable students to utilise the knowledge and skills acquired in the Research Methods for Business module. The Dissertation requires students to undertake a significant research project and write up a thesis of their study and its findings. The Marketing Internship and Work Based Project requires students to undertake a 12 week paid internship, which will include undertaking an action research project which they must write up as a report (similar in detail and length to a traditional dissertation). Please note internships are allocated on a competitive basis based on CVs and interviews. The third option is an action research project in the form of a critical literature review as well as completing two modules (Contemporary Issues in Management and Business Governance and Ethics) which are taught in blocks over a few weeks in the summer.

Career Prospects

Introduction
Graduates with a solid knowledge of contemporary marketing thought and best practices, coupled with a solid grounding in market(ing) research methods, tools and applications, are likely to secure employment in the following areas:digital marketing, marketing analytics, marketing research and new product introductions, key account management, export projects and related international expansion as well as brand management work.
http://www.qub.ac.uk/directorates/sgc/careers/

Learning and Teaching

Teaching Methods

Assessment

Assessments associated with the course are outlined below:

Modules

• Year 1

  Core Modules

  MSc Marketing Dissertation (60 credits)

  ×

  MSc Marketing Dissertation

  Overview

  Module Description
  The dissertation provides the opportunity for students to undertake an independent piece of research, in a topic area relating to the marketing discipline, and apply a range of tools and methods in the execution of a particular thesis.

  Learning Outcomes

  Learning Outcomes
  On successful completion of the dissertation, students will be able to:
  • Compare and contrast quantitative and qualitative research methodologies.
  • Critically appraise published research in the area of marketing.
  • Identify an appropriate subject for study relating to the marketing discipline.
  • Examine critically research design and ethical issues in for research in marketing.
  • Reflect coherently on an appropriate research method.
  • Demonstrate a critical appreciation of the theoretical and methodological issues arising in conducting a research project and dissertation in the field relating to the marketing discipline.
  • Collect and analyze data.
  • Draw conclusions from data analyzed and draw implication for theory and practice.

  Skills

  Skills
  On successful completion of this module, students will have gained the following key skills:
  • Searching for and critical review of relevant academic literature
  • The carrying out of independent research involving quantitative and/or qualitative analysis
  • Creative thinking and problem-solving
  • Personal effectiveness
  • Academic writing skills
  • Time management

  Coursework

  100%

  Examination

  0%

  Practical

  0%

  Credits

  60

  Module Code

  MGT7161

  Teaching Period

  Summer

  Duration

  15 weeks

  Pre-requisite

  No

  Core/Optional

  Core

  Marketing Internship and Work-based Research Project (60 credits)

  ×

  Marketing Internship and Work-based Research Project

  Overview

  Students have the opportunity to apply for minimum 12 week paid internship as an alternative to the traditional MSc dissertation in Semester 3. It is an opportunity for students to combine their knowledge and skills acquired and enhanced across the taught modules and use them to explore, analyse and evaluate a predefined business problem, challenge or issue that is agreed with the internship host.
  
  It is compulsory for students who secure an internship to submit a work-based research project as the final element of the MSc Marketing degree. The purpose and scope of the project must have a contemporary marketing focus; have the potential to add value to the company’s marketing operations; and be agreed by both the academic supervisor and the company mentor before the student can commence work on it.

  Learning Outcomes

  1. Critically evaluate the relevant literature of the subject area chosen for the research study;
  
  2. Formulate research questions on a research issue;
  
  3. Select appropriate research methods for answering research questions and execute appropriately
  
  4. Draw conclusions, appraise practical implications of work experience, justify recommendations, and identify the limitations of the study and scope for further research.

  Skills

  Apply and review theoretical principles in practice
  • Communication
  • Data analysis skills relevant to the chosen research topic
  • Effective and independent learning
  • Quantitative/qualitative skills
  • Specific research skills relevant to the chosen research topic

  Coursework

  100%

  Examination

  0%

  Practical

  0%

  Credits

  60

  Module Code

  MGT7170

  Teaching Period

  Summer

  Duration

  15 weeks

  Pre-requisite

  No

  Core/Optional

  Core

  Strategic Marketing (15 credits)

  ×

  Strategic Marketing

  Overview

  Module Description
  This module serves to provide an understanding of marketing from both a management and consumer perspective. This module will build on your understanding of management and consumer behaviour with marketing theory and practical illustrative cases of the challenges facing the marketing manager. During this module you will explore the interfaces between marketing and institutions, strategy, organisation and psychology in the social practice of marketing strategy. This will help you to critically evaluate and gain practical experience of how the agency of marketing leadership contributes to the creation, maintenance and disruption of markets and strategies.
  
  
  Module Content
  Marketing Evolution and Service Dominant Logic
  Business Models and Value Propositions
  Institutions Marketing
  Market driving behaviours
  Technology and markets
  Marketing Innovation
  Marketing Persuasion
  Marketing Psychology

  Learning Outcomes

  On successful completion of this module students will be able to:-
  1. Understand the nature, scope and role of contemporary international market issues, developing a working knowledge of the specific vocabulary used in global market leadership and the policy issues surrounding the area.
  2. To gain an appreciation of the changing market environments in which firms are operating and how they are responding in terms of market-driven and market-driving leadership approaches.
  3. Critically evaluate, using a range of theoretical perspectives, current research and theoretical frameworks used in international marketing environments.
  4. Synthesize the analytical with the creative aspects of international marketing to identify, produce and inform arguments, plans and selling issues in the global marketplace.

  Skills

  On successful completion of this module, students will have gained the following skills:
  
  Subject-specific Skills
  • The ability to apply a theoretical understanding of the international and/or global marketing task to current industry practice.
  • The ability to critically evaluate academic work within the subject area.
  • The ability to critically evaluate the decision-making of international and/or global firms and propose recommendations to improve international and/or global marketing efforts; and
  • The ability to analyse and discuss case studies and articles concerned with current
  • practice and the strategies employed by firms operating in an international and/or global environment.
  
  Cognitive Skills
  Problem solving
  Logical reasoning
  Independent enquiry
  Critical evaluation and interpretation
  Self-assessment and reflection
  
  Transferable Skills
  The ability to synthesise and evaluate information/data from a variety of sources
  The preparation and communication of ideas in written form
  The ability to work both independently and in groups
  Organisation and time management
  Problem solving and critical analysis

  Coursework

  100%

  Examination

  0%

  Practical

  0%

  Credits

  15

  Module Code

  MGT7175

  Teaching Period

  Autumn

  Duration

  15 weeks

  Pre-requisite

  No

  Core/Optional

  Core

  Academic Research Project (60 credits)

  ×

  Academic Research Project

  Overview

  None

  Learning Outcomes

  ELEMENT ONE: Contemporary Issues in Management
  
  On successful completion of this element, participants should be able to:
  
  1. Systematically decide and communicate strategic aims, objectives, priorities and targets on challenging business problems;
  2. Plan effective strategic policies and practices to improve organizational performance in the face of challenging business circumstances;
  3. Devise and sustain arguments for using appropriate business and management strategies to meet far reaching technological and business Describe and evaluate internal controls, techniques and audit tests;
  4. Demonstrate the communication skills required when designing and implementing strategic HRM policies;
  5. Critically assess the effectiveness of management and business policies;
  6. Appreciate the contribution of both quantitative and qualitative research methods to explore auditing and accountability issues;
  7. Effectively work with and present their work to peers;
  8. Engage in intellectually coherent debates.
  
  ELEMENT TWO: BUSINESS GOVERNANCE AND ETHICS (25%)
  
  LEARNING OUTCOMES
  On completion of this element students will be able to:
  • Describe drivers of governance and business ethics;
  • Explain and apply underlying theories relevant for governance and business ethics;
  • Analyse the role of management practice in the development of properly governed and ethically responsible businesses business ethics and governance;
  • Have an understanding of the key concepts in use for governing organizations in different sector of the economy;
  • Critically evaluate the governance and ethical performance of different organisations; and
  • Discuss and critically review new developments in governance and business ethics.
  
  ELEMENT THREE: CRITICAL LITERATURE REVIEW (50%)
  
  LEARNING OUTCOMES
  On completion and submission of the Critical Literature Review, the students will be equipped to:
  1. write well-structured and comprehensive essays through independent work,
  2. develop coherent thinking and consistent thoughts in the form of literature reviews,
  3. conduct a critical review of the literature, identifying limits and strengths of previous studies,
  4. identify possible research questions and gaps in the areas of international business; management; and marketing and propose them for further testing,
  5. discuss previous findings and evaluate critically theories and methodologies, identifying their limitations and possible developments.

  Skills

  ELEMENT ONE: Contemporary Issues in Management
  STUDY SKILLS ACQUIRED:
  In addition to the specific skills, students also develop the following non-subject specific skills:
  
  • Time management
  • Developing learning strategies
  • Develop an academic writing style
  • Critically contrast arguments from a variety of sources
  • Inter-personal skills from working in groups
  
  ELEMENT THREE: CRITICAL LITERATURE REVIEW (50%)
  
  SKILLS
  In addition to the specific skills that are outlined above, students will also develop the following non-subject specific skills:
  1. ability to synthesise and evaluate information/data from a variety of sources,
  2. ability to work independently,
  3. organisation and time management,
  4. problem-solving and critical analysis.

  Coursework

  100%

  Examination

  0%

  Practical

  0%

  Credits

  60

  Module Code

  MGT9203

  Teaching Period

  Summer

  Duration

  15 weeks

  Pre-requisite

  No

  Core/Optional

  Core

  Marketing Analytics (15 credits)

  ×

  Marketing Analytics

  Overview

  Module Description
  This module focuses on a new and exciting development in marketing theory and practice. The use of data, ‘big data’, to assist in marketing decision making and accountability continues to grow in importance, particularly in the current age of austerity and resource scarcity. The module takes both a theoretical and practical approach to the use of marketing analytics in practice.
  
  A highlight of the module is the use of SAS or SPSS software to analyse data for marketing-related decision making and evaluative purposes. Students who successfully complete the module will be able to signal to potential employers that they have the theoretical, practical plus industry-standard software skills to compete.
  
  Module Content
  The module is taught in two blocks. Block 1 takes a holistic approach to understanding marketing analytics - the maturity of data analytics in the marketing profession; uncover where, when and how it is being used; and identify whether or not its use results in greater effectiveness, efficiency and performance returns. Indicative Block 1 contents include:
  • Introduction and overview of marketing analytics
  • Competing on marketing analytics – developing a marketing analytics culture
  • Marketing analytics at the strategic, functional, analytical and warehouse levels
  • Customer engagement and customer analytics
  • Performance implications of marketing analytics
  • Current issues and trends in marketing analytics
  • The dark side of marketing analytics
   
  Block 2 focuses on data mining techniques for marketing (including sales and customer relationship management). Block 2 will be taught through instructor led computer workshops using SAS or SPSS software to solve marketing-related problems. Indicative Block 2 contents include:
  • SAS or SPSS training – introduction and overview
  • The marketing analytics process
  • Data for marketing analytics
  • Understanding the customer
  • Predicting customer behaviour
  • Amalgamating into marketing operations
  • Case studies
  • Self-learning

  Learning Outcomes

  On completion of the module students will:
  • Have a holistic understanding of the use, value or otherwise of marketing analytics – theoretical and practical applications.
  • Understand the antecedents and consequences of building a marketing analytics culture.
  • Appreciate the complexity of capturing and using data to aid marketing-related decision making, including caveats, as appropriate.
  • Have practical knowledge of SAS or SPSS software tools relating to the application of marketing analytics.
  • Have worked through and run appropriate models relating to descriptive and predictive analytics for marketing.

  Skills

  On successful completion of this module, students will have gained the following skills:
  
  Subject-specific Skills
  • Marketing analytics for managers
  • Marketing analytics in practice
  • Software and data mining applications
  
  Cognitive Skills
  • Problem solving
  • Logical reasoning
  • Independent enquiry
  • Critical evaluation and interpretation
  • Self-assessment and reflection
  
  Transferable Skills
  • Synthesise and evaluate information/data from a variety of sources
  • The preparation and communication of ideas in written form
  • Work both independently and in groups
  • Organisation and time management
  • Problem solving and critical analysis

  Coursework

  100%

  Examination

  0%

  Practical

  0%

  Credits

  15

  Module Code

  MGT7160

  Teaching Period

  Spring

  Duration

  15 weeks

  Pre-requisite

  No

  Core/Optional

  Core

  Digital Marketing (15 credits)

  ×

  Digital Marketing

  Overview

  Module Description
  Marketing strategy is developed and used to mobilise and configure the actions of firm actors, creating a set of stabilising activities typically oriented around planning, resources and the positioning of products and services to customers. Some sort of collective, firm-centric action is needed, typically involving choices around formulation-implementation-control. These choices create, communicate and deliver products offering value in customer exchanges, enabling organisational goals to be attained through achieving sustainable competitive advantage in the marketplace. The rise of the Internet has presented significant challenges to the modern logic of marketing strategy. Within the dominant position of established marketing strategy thinking around stabilising activities, there appears to be little room for the increasing role that multiple web-enabled actors, often beyond the traditional firm-customer dyad, in the practice of marketing strategy. Notwithstanding, new thinking from this perspective has the potential to provide new forms of relevance for marketing strategy and its strategic role and influence in the firm. This module explores these issues and provides a theoretical and applied basis for understanding how to frame marketing strategy within the digital era.
  Module Content
  This module aims to provide students with the knowledge and skills required to develop marketing strategies that can be employed on Internet/mobile platforms as well as integrating with offline platforms. It sets digital marketing management in context as a key creator of customer value and deals with strategic insights into the firm, its customers and the challenges it faces. Indicative content includes:
  • The organisation in the digital environment
  • Understanding customers in a digital environment
  • Engaging with customers in a digital environment
  • Social media and marketing strategy
  • Digital branding
  • Developing a digital marketing strategy

  Learning Outcomes

  On successful completion of the module students will:
  
  • Demonstrate a deep understanding of how consumer behaviour theory and practice has emerged to play a key role in understanding consumers and their contexts of consumption
  • Understand and evaluate how consumer research and its practices are applied in organizations in order to drive business performance and enhance the consumer experience
  • Analyse and critically evaluate the role and effectiveness of key consumer research practices
  • Understand and critique the importance of consumer research to effect change in the marketplace for consumers, practitioners, management and employees

  Skills

  On successful completion of this module, students will have gained the following key skills:
  • Communication skills
  • Self reflection skills
  • Analysis skills
  • Report writing skills
  • ICT skills
  • Organisation skills
  • Team working skills

  Coursework

  100%

  Examination

  0%

  Practical

  0%

  Credits

  15

  Module Code

  MGT7159

  Teaching Period

  Autumn

  Duration

  15 weeks

  Pre-requisite

  No

  Core/Optional

  Core

  International Marketing (15 credits)

  ×

  International Marketing

  Overview

  The focus of the module is on the theory, practice and challenges faced by marketing managers working in a global/international environment and the concepts and theories that can be used to inform marketing decision making in these contexts.

  Learning Outcomes

  On completion of the module students will:
  • Understand the nature, scope and role of marketing in firms operating in a global/international environment.
  • Be able to apply key concepts and theories to marketing problems faced by managers working in a global/international environment.
  • Be able to identify and critically discuss key marketing issues faced by managers working in a global/international environment.
  • Be able to propose solutions, with appropriate evidence, to key marketing issues faced by managers working in a global/international environment.
  • Have examined emerging global/international marketing developments and understand their implications for enabling and/or challenging success in firms operating in an international/global sphere.
  • Be able to comment critically on conceptualisations and empirical evidence offered within the discipline and the associated implications of these for global/international marketing strategy.

  Skills

  This module seeks to improve:
  • the ability to apply a theoretical understanding of the global/international marketing task to current industry practice;
  • the ability to critically evaluate academic work within the subject area;
  • the ability to critically evaluate the decision-making of global/international firms and propose recommendations to improve marketing efforts within them; and
  • the ability to analyse and discuss case studies and articles concerned with current practice and the strategies employed by firms operating in a global/international environment.

  Coursework

  100%

  Examination

  0%

  Practical

  0%

  Credits

  15

  Module Code

  MGT7108

  Teaching Period

  Spring

  Duration

  15 weeks

  Pre-requisite

  No

  Core/Optional

  Core

  Marketing Management (15 credits)

  ×

  Marketing Management

  Overview

  Module Description
  This module serves as a platform for understanding the far reaching and holistic application of marketing as both a philosophy and function in contemporary organisations. The module serves as a base for the MSc in Marketing, providing the requisite level of knowledge needed to advance in the parallel and sequential modules in the course. The module is taught at an introductory level. It assumes no prior knowledge of the business system - marketing in particular.
  Module Content
  • Marketing Concept and Market Orientation
  • Marketing Environment and Planning
  • Market Research
  • Market segmentation, Target Market selection and Positioning
  • Marketing mix
  • Marketing Strategy Implementation

  Learning Outcomes

  On completion of the module students will be able to:
  • Understand the nature, scope and role of marketing in an organisational context (including the development, organisation and structure of a strategic marketing plan).
  • Identify and critically discuss key marketing issues faced by managers.
  • Apply key concepts and theories to marketing problems faced by marketing managers.
  • Comment critically on conceptualisations offered within the subject area and companies’ marketing efforts.

  Skills

  Subject-specific Skills
  • Apply a theoretical understanding of the marketing management and strategy task to current industry practice.
  • Critically evaluate academic work within the subject area.
  • Critically evaluate the strategic decision-making of marketing managers and propose recommendations to improve efforts.
  • Analyse and discuss case studies and articles concerned with marketing management and strategy current practice in a range of sectors and contexts.
  
  Cognitive Skills
  • Problem solving
  • Logical reasoning
  • Independent enquiry
  • Critical evaluation and interpretation
  • Self-assessment and reflection
  
  Transferable Skills
  • Synthesise and evaluate information/data from a variety of sources
  • The preparation and communication of ideas in written form
  • Work both independently and in groups
  • Organisation and time management
  • Problem solving and critical analysis

  Coursework

  100%

  Examination

  0%

  Practical

  0%

  Credits

  15

  Module Code

  MGT7156

  Teaching Period

  Autumn

  Duration

  15 weeks

  Pre-requisite

  No

  Core/Optional

  Core

  Consumer Behaviour (15 credits)

  ×

  Consumer Behaviour

  Overview

  Indicative themes during the course include:
  
  Consumer Culture Theory
  Applied Consumer Research
  Consumers and Brands
  Gender and Consumer Behaviour
  Digital self
  Advertising and Gender
  Transformative Consumer Research
  Innovative Research Methods

  Learning Outcomes

  On successful completion of the module students will:
  
  • Demonstrate a deep understanding of how consumer behaviour theory and practice has emerged to play a key role in understanding consumers and their contexts of consumption
  • Understand and evaluate how consumer research and its practices are applied in organizations in order to drive business performance and enhance the consumer experience
  • Analyse and critically evaluate the role and effectiveness of key consumer research practices
  • Understand and critique the importance of consumer research to effect change in the marketplace for consumers, practitioners, management and employees

  Skills

  • Communication skills
  • Self-reflection skills
  • Analysis skills
  • Writing skills
  • Presentation skills
  
  Subject Specific Skills
  • the ability to gain understanding of individuals as part of families, communities and society in terms of consumption and disposition as driven by symbolism, self-concept and the desire for connections with others
  • the ability to apply innovative qualitative research approaches to understanding consumer behaviour
  • the ability to critically evaluate academic work within the subject area
  • the ability to analyse and discuss current journal articles in keeping with particular concepts
  
  Cognitive Skills
  • problem solving
  • logical reasoning
  • independent enquiry
  • critical evaluation and interpretation
  • Self-assessment and reflection
  
  Transferable Skills
  • the ability to synthesise and evaluate information/data from a variety of sources
  • the preparation and communication of ideas in written form
  • the ability to work both independently and in groups
  • organisation and time management
  • problem solving and critical analysis

  Coursework

  100%

  Examination

  0%

  Practical

  0%

  Credits

  15

  Module Code

  MGT7157

  Teaching Period

  Spring

  Duration

  15 weeks

  Pre-requisite

  No

  Core/Optional

  Core

  Research Methods and Techniques (15 credits)

  ×

  Research Methods and Techniques

  Overview

  The aim of this course is to prepare students for conducting an independent and original research project, which comprises one third of the final mark for the award of the MSc degree. Focus will be placed on equipping students with the necessary knowledge and skills to choose the most appropriate research methodology and method(s) for a particular research issue/problem. Building upon this, the module will develop students’ knowledge and skills in terms of qualitative and quantitative research methods, which have direct applicability in terms of future employment. On completion of this module students will have gained a comprehensive understanding of both the philosophical and practical aspects of conducting research and thus should be able to make more informed decisions about research strategy, design and methodology. Students should also feel confident in writing a dissertation/consultancy project.
  
  This module aims to provide students with a range of skills to undertake effective research in business and management. The skills learned in this module will be applicable across professions as the relevance and importance of being able to design research, interpret, critically analyse and evaluate qualitative and quantitative information is crucial in today’s management world. The general aim of the module is to introduce students to the research process and present the tools and methodologies of social science required to carry out your thesis research. This course has three separate but closely related components – a discussion of the research design process, research methodology principles and research skills applications. At the end of the course, students should be able to evaluate the strengths and weaknesses of different methodological approaches and formulate quality research projects.

  Learning Outcomes

  On successful completion of the course, students will:
  • Be able to reflect upon and critically evaluate philosophical issues and positions which underpin the research process in management.
  • Have gained a comprehensive understanding of both theoretical and practical aspects of conducting management research.
  • Be able to critically evaluate main methods of data collection.
  • Be able to apply some of the methods of data collection in a practical context.
  • Be able to make informed decisions about research strategy, design and methodology.
  • Be able to write a research proposal outlining own research interests.
  • Understand the different types of data analysis methods used in business research.
  • Understand how to collect, analyse, summarise and present quantitative data.
  • Understand how to collect, analyse, interpret and present qualitative data.
  • Assess the credibility of quantitative and qualitative research

  Skills

  1. Develop intellectual skills, such as the acquisition, analysis, interpretation and critical evaluation of information from a variety of different sources
  2. Develop research skills, such as undertaking basic statistical analysis using a statistical software package and qualitative data analysis
  3. Acquire skills for managing a master level dissertation project

  Coursework

  100%

  Examination

  0%

  Practical

  0%

  Credits

  15

  Module Code

  MGT7158

  Teaching Period

  Spring

  Duration

  15 weeks

  Pre-requisite

  No

  Core/Optional

  Core

  Accounting (15 credits)

  ×

  Accounting

  Overview

  This module examines the theory and practice of accounting at a non-specialist level. This includes topics such as the function of accounting and control in organisations, financial accounting, financial statement analysis and management accounting.

  Learning Outcomes

  On successful completion of the module, participants should be able to:
  -Be able to discuss the users and purposes of accounting information
  -Be able to explain the difference between financial and management accounting
  -Be able to discuss the regulatory framework in place for financial accounting
  -Be able to discuss the qualities of financial accounting information
  -Be able to describe the key elements of the financial statements
  -Be able to interpret financial statements
  -Be able to evaluate the performance of organisations and analyse the results of financial statement interpretation
  -Be able to use management accounting information to make decisions
  -Appreciate the challenges surrounding accounting information

  Skills

  In addition to the module specific skills, students also develop the following non-subject specific skills:
  -Problem solving
  -Logical reasoning
  -Time management
  -Develop learning strategies
  -Analysis, evaluation and critical thinking skills
  -Work as part of a team
  -Presentation skills
  -Self-assessment and reflection

  Coursework

  40%

  Examination

  0%

  Practical

  60%

  Credits

  15

  Module Code

  MGT7033

  Teaching Period

  Autumn

  Duration

  15 weeks

  Pre-requisite

  No

  Core/Optional

  Core

Entrance requirements

Graduate
Normally a 2.1 Honours degree or equivalent qualification acceptable to the University in any discipline.

Applicants are advised to apply as early as possible and ideally no later than 11th August 2023 for courses which commence in late September. In the event that any programme receives a high number of applications, the University reserves the right to close the application portal. Notifications to this effect will appear on the Direct Application Portal against the programme application page.

Please note:  international applicants will be required to pay a deposit to secure a place on this course.

International Students

Our country/region pages include information on entry requirements, tuition fees, scholarships, student profiles, upcoming events and contacts for your country/region. Use the dropdown list below for specific information for your country/region.

Please Select Your Country/Region Please Select Your Country/Region Afghanistan Albania Algeria Angola Argentina Armenia Australia Austria Azerbaijan Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bolivia Bosnia And Herzegovina Botswana Brazil Brunei Bulgaria Cambodia Cameroon Canada Chile China Mainland Colombia Croatia Cuba Cyprus Czech Republic Denmark Djibouti Ecuador Egypt Eritrea Estonia Ethiopia Finland France Georgia Germany Ghana Greece Guyana Haiti Honduras Hong Kong (SAR) Hungary India Indonesia Iran Iraq Ireland Israel Italy Ivory Coast Jamaica Japan Jordan Kazakhstan Kenya Kosovo Kuwait Kyrgyzstan Lativa Lebanon Liberia Libya Lithuania Luxembourg Macau (SAR) Madagascar Malawi Malaysia Malta Mauritius Mexico Mongolia Morocco Mozambique Myanmar Namibia Nepal Netherlands New Zealand Nigeria Norway Oman Pakistan Palestine Panama Paraguay Peru Philippines Poland Portugal Qatar Romania Russia Rwanda Saudi Arabia Sierra Leone Singapore Slovakia Slovenia South Africa South Korea Spain Sri Lanka St Vincent And The Grenadines Sudan Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Trinidad and Tobago Tunisia Turkey Uganda Ukraine United Arab Emirates Uruguay USA Uzbekistan Venezuela Vietnam Yemen Zambia Zimbabwe

English Language Requirements

Evidence of an IELTS* score of 6.5, with not less than 5.5 in any component, or an equivalent qualification acceptable to the University is required. *Taken within the last 2 years.

International students wishing to apply to Queen's University Belfast (and for whom English is not their first language), must be able to demonstrate their proficiency in English in order to benefit fully from their course of study or research. Non-EEA nationals must also satisfy UK Visas and Immigration (UKVI) immigration requirements for English language for visa purposes.

For more information on English Language requirements for EEA and non-EEA nationals see: www.qub.ac.uk/EnglishLanguageReqs.

Career Prospects

Introduction
Graduates with a solid knowledge of contemporary marketing thought and best practices, coupled with a solid grounding in market(ing) research methods, tools and applications, are likely to secure employment in the following areas:digital marketing, marketing analytics, marketing research and new product introductions, key account management, export projects and related international expansion as well as brand management work.
http://www.qub.ac.uk/directorates/sgc/careers/

Additional Awards Gained(QSIS ELEMENT IS EMPTY)

Prizes and Awards(QSIS ELEMENT IS EMPTY)

Graduate Plus/Future Ready Award for extra-curricular skills

In addition to your degree programme, at Queen's you can have the opportunity to gain wider life, academic and employability skills. For example, placements, voluntary work, clubs, societies, sports and lots more. So not only do you graduate with a degree recognised from a world leading university, you'll have practical national and international experience plus a wider exposure to life overall. We call this Graduate Plus/Future Ready Award. It's what makes studying at Queen's University Belfast special.

PREV
Entry requirements

NEXT
Fees and Funding

Tuition Fees

Northern Ireland (NI) 1	£8,360
Republic of Ireland (ROI) 2	£8,360
England, Scotland or Wales (GB) 1	£8,360
EU Other 3	£23,100
International	£23,100

MSc (T) Marketing 

¹ EU citizens in the EU Settlement Scheme, with settled status, will be charged the NI or GB tuition fee based on where they are ordinarily resident. Students who are ROI nationals resident in GB will be charged the GB fee.

² EU students who are ROI nationals resident in ROI are eligible for NI tuition fees.

³ EU Other students (excludes Republic of Ireland nationals living in GB, NI or ROI) are charged tuition fees in line with international fees.

All tuition fees quoted are for the academic year 2023-24, and relate to a single year of study unless stated otherwise. Tuition fees will be subject to an annual inflationary increase, unless explicitly stated otherwise.

More information on postgraduate tuition fees.

Additional course costs

All Students

Depending on the programme of study, there may be extra costs which are not covered by tuition fees, which students will need to consider when planning their studies.

Students can borrow books and access online learning resources from any Queen's library. If students wish to purchase recommended texts, rather than borrow them from the University Library, prices per text can range from £30 to £100. Students should also budget between £30 to £75 per year for photocopying, memory sticks and printing charges.

Students undertaking a period of work placement or study abroad, as either a compulsory or optional part of their programme, should be aware that they will have to fund additional travel and living costs.

If a programme includes a major project or dissertation, there may be costs associated with transport, accommodation and/or materials. The amount will depend on the project chosen. There may also be additional costs for printing and binding.

Students may wish to consider purchasing an electronic device; costs will vary depending on the specification of the model chosen.

There are also additional charges for graduation ceremonies, examination resits and library fines.

Marketing costs

Students have the option to undertake a consultancy project for their dissertation and are responsible for funding any travel, accommodation and subsistence costs.

How to Apply

Apply using our online Postgraduate Applications Portal and follow the step-by-step instructions on how to apply.

Apply now

Terms and Conditions

The terms and conditions that apply when you accept an offer of a place at the University on a taught programme of study.
Queen's University Belfast Terms and Conditions.

---

Download Postgraduate Prospectus