Rachael Singleton is a PhD Researcher at Ulster University Business School. Her interdisciplinary research applies behavioural science to increasing pro-environmental behaviour within the natural environment. She is formulating and testing a new blended behavioural and User Centered Design approach to improving engagement in policy development. She also works as a Behavioural Scientist in the NI Innovation Lab. Rachael is delighted to be involved in anything that engages deeper understanding of human behaviour and its drivers, in particular where this can lead to better environmental and societal outcomes.