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Strategic Marketing

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Strategic Marketing and communications
Positioning Queen’s as a
global leader

The role of the Strategic Marketing and Communications unit is to position Queen’s as a global leader in education and research, delivering a world class experience for our students and continuing to drive the future economic growth of Northern Ireland with impact on global society.

Acting Head of Strategic Marketing and Communications

Peter McConkey

What we do

We communicate locally and internationally with prospective undergraduate and postgraduate students and those who influence them, the global academic community, funding institutions, the media and policy makers.  Our work attracts and welcomes students, staff and researchers, raises the University's profile and reputation and generates support and funding for Queen’s.

The unit is responsible for internal, external and corporate communications; media affairs; brand, marketing and advertising; website, social media and digital activities; market research and insight; publications (including the university prospectuses), design and video.

The team is made up of three divisions:

  • Communications
  • Strategic Marketing and Campaigns
  • Digital and Content

We deliver a full service in-house marketing and communications service, develop and protect the Queen’s brand, manage all communications channels, plan and produce marketing campaigns, manage paid media campaigns, manage media relations and corporate communications.


Key Contacts

Clerical officers

David Sleator
028 9097 3185


Key Functions

Media Relations, Internal Communications and Corporate Communications

Share your story

If you are about to publish an interesting research paper, have reached a significant milestone in your research, or just have an interesting story to tell, please get in touch with the communications team

Key Contacts

Communications Manager

Claire Kelly | 028 9097 5384

PR Officer

Ciara O’Neill

Communications Officer

Zara McBrearty 
028 9097 3259

Sian Devlin | 028 9097 5292

Michelle Cassidy
028 9097 1964

Emma Gallagher
028 9097 3087

Suzanne Lagan
 028 9097 5292

Communications and Media Assistant

Emma McCrossan

Communications Office | 028 9097 3091

Internal Communications

Internal Communications Officer Mary Ellen Donaghy
028 9097 5355
Internal Communications Assistant Seth Blacklock
028 9097 5254


Strategic marketing and campaigns

Key Functions

Strategic Planning, Market Insight, Advertising and Marketing Campaigns. 

Key Contacts

Strategic Marketing Manager (Acting)

Kathryn Boyd

Campaigns Marketing Manager 

Victoria Campbell (née McAdoo)

Market Insight Manager

Koelle Boyce

Market Insight Officer

Clare Crossan

Marketing Campaigns Support Officer

David Sleator

Keira Griffin-Bennett

Market Insight Assistant

Abby Robertson

Social Media Manager

Stephen Baxter-Crawford

Social Media Assistant

Kachela Murray


Key Functions

Content Planning, Design, Brand, Video and Prospectus.

Key Contacts

Marketing Manager (Campaigns and Creative)

Tim McCann | 028 9097 3488

Studio Manager

Ivan Ewart
028 9097 1272

Visual Content Producer

Matthew Donnelly
028 9097 1120

Video Production Assistant

Conor Cox

Video Assistant

Victoria Wilson
028 9097 5210


Paul Wilson
028 9097 3488

Rachel McCrickard  (Maternity leave)

Graphic Designers

Daniel Smyth
028 9097 1042
Sarah Ferguson

Damien Teggart
028 9097 7088


Key Functions

Website, CRM and Email Campaigns.

Key Contacts

Marketing Manager (Digital)

Paul Ferguson | 028 9097 5095

Website Manager (Acting)

Clare O'Neill

Website Officer

Hannah Reilly 

Digital Designer

Andrew Lane

CRM Manager

Gemma McAfee 

Digital Marketing Executive

Mark Fenning

Digital Marketing Analyst

Andrew McParland
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