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Strategic Marketing

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Strategic Marketing
Positioning Queen’s as a
global leader

The role of the Strategic Marketing unit is to position Queen’s as a global leader in education and research, delivering a world class experience for our students and continuing to drive the future economic growth of Northern Ireland with impact on global society.

Acting Head of Strategic Marketing

Peter McConkey

What we do

We communicate locally and internationally with prospective undergraduate and postgraduate students and those who influence them, the global academic community, funding institutions, the media and policy makers.  Our work attracts and welcomes students, staff and researchers, raises the University's profile and reputation and generates support and funding for Queen’s.

The unit is responsible for brand, marketing and advertising; website, social media and digital activities; market research and insight; publications (including the university prospectuses), design and video.

The team is made up of two divisions:

  • Strategic Marketing and Campaigns
  • Digital and Content

We deliver a full service in-house marketing service, develop and protect the Queen’s brand, plan and produce marketing campaigns, manage paid media campaigns and manage the main Queen's website.


Key Contacts

Office Manager

Jane Crossey
028 9097 3185

Administration Officer 

Edel Neeson
028 9097 2586

Strategic marketing and campaigns

Key Functions

Strategic Planning, Market Insight, Advertising and Marketing Campaigns. 

Key Contacts

Strategic Marketing Manager (Acting)

Kathryn Boyd

Campaigns Marketing Manager 

Rebecca York

Victoria Campbell (Maternity leave)

Market Insight Manager

Position Vacant

Market Insight Officer

Clare Crossan

Marketing Campaigns Support Officer

David Sleator

Kiera Griffin-Bennett

Market Insight Assistant

Abby Robertson

Social Media Manager

Stephen Baxter-Crawford

Social Media Assistant

Kachela Murray


Key Functions

Content Planning, Design, Brand, Video and Prospectus.

Key Contacts

Marketing Manager (Creative)

Daniel Smyth

Studio Manager

Ivan Ewart
028 9097 1272

Visual Content Producer

Matthew Donnelly
028 9097 1120

Video Production Assistant

Conor Cox

Video Assistant

Victoria Wilson
028 9097 5210


Paul Wilson
028 9097 3488

Rachel McCrickard  

Graphic Designers

Sarah Ferguson

Damien Teggart
028 9097 7088


Key Functions

Website, CRM and Email Campaigns.

Key Contacts

Marketing Manager (Digital)

Paul Ferguson | 028 9097 5095

Website Manager (Acting)

Clare O'Neill

Website Officer

Hannah Reilly 

Digital Designer

Andrew Lane

CRM Manager

Gemma McAfee 

Digital Marketing Executive

Mark Fenning

Digital Marketing Analyst

Andrew McParland

Digital Content Producer

Zoe Brankin
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