Global Marketing and Reputation
Positioning Queen’s as a
global leader
global leader
The role of the Global Marketing and Reputation team is to position Queen’s as a global leader in education and research, delivering a world class experience for our students and continuing to drive the future economic growth of Northern Ireland with impact on global society.
Acting Head of Global Marketing and Reputation
Peter McConkey
p.mcconkey@qub.ac.uk
What we do
We communicate locally and internationally with prospective undergraduate and postgraduate students and those who influence them, the global academic community, funding institutions, the media and policy makers. Our work attracts and welcomes students, staff and researchers, raises the University's profile and reputation and generates support and funding for Queen’s.
The unit is responsible for brand, marketing and advertising; website, social media and digital activities; market research and insight; publications (including the university prospectuses), design and video.
The team is made up of two divisions:
- Strategic Marketing and Campaigns
- Digital and Content
We deliver a full service in-house marketing service, develop and protect the Queen’s brand, plan and produce marketing campaigns, manage paid media campaigns and manage the main Queen's website.
Administration
Key Contacts
| Office Manager |
Jane Crossey |
| Administration Officer |
Edel Neeson |
Strategic marketing and campaigns
Key Functions
Strategic Planning, Market Insight, Advertising and Marketing Campaigns.
Key Contacts
| Strategic Marketing Manager (Acting) |
Kathryn Boyd |
| Campaigns Marketing Manager |
Victoria Campbell |
| Market Insight Manager |
David Sleator |
| Market Insight Officer |
Lucy Barr Clare Crossan (Maternity leave) |
| Marketing Campaigns Support Officer |
Kiera Griffin-Bennett Jessica Small Rachel Beckett |
| Market Insight Assistant |
Lois Clements |
Creative
Key Functions
Content Planning, Design, Brand, Video and Prospectus.
Key Contacts
| Marketing Manager (Creative) |
Daniel Smyth |
| Studio Manager |
Ivan Ewart |
| Online Visual Content Producer |
Conor Cox Victoria Gilliland |
| Copywriters |
Paul Wilson Luke Heaton-Jones Rachel McCrickard (Maternity leave) |
| Graphic Designers |
Sarah Ferguson Damien Teggart Colin Quinn |
Digital
Key Functions
Website, CRM and Email Campaigns.
Key Contacts
| Marketing Manager (Digital) |
Paul Ferguson |
| Website Manager |
Clare O'Neill |
| Website Officer |
Hannah Reilly |
| Digital Designer |
Andrew Lane |
|
CRM Manager
|
Gemma McAfee |
|
Digital Marketing Executive
|
Mark Fenning |
|
Digital Marketing Analyst |
Andrew McParland |
|
Digital Content Producer |
Zoe Brankin |
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Key Contacts