Strategic Marketing and communications
Positioning Queen’s as a
global leader
global leader
The role of the Strategic Marketing and Communications unit is to position Queen’s as a global leader in education and research, delivering a world class experience for our students and continuing to drive the future economic growth of Northern Ireland with impact on global society.
Head of Strategic Marketing and Communications
Jamie Armstrong
j.armstrong@qub.ac.uk I 028 9097 3185
What we do
We communicate locally and internationally with prospective undergraduate and postgraduate students and those who influence them, the global academic community, funding institutions, the media and policy makers. Our work attracts and welcomes students, staff and researchers, raises the University's profile and reputation and generates support and funding for Queen’s.
The unit is responsible for internal, external and corporate communications; media affairs; brand, marketing and advertising; website, social media and digital activities; market research and insight; publications (including the university prospectuses), design and video.
The team is made up of three divisions:
- Communications
- Strategic Marketing and Campaigns
- Digital and Content
We deliver a full service in-house marketing and communications service, develop and protect the Queen’s brand, manage all communications channels, plan and produce marketing campaigns, manage paid media campaigns, manage media relations and corporate communications.
Clerical
Key Contacts
| Clerical officer |
David Sleator |
| Clerical officer |
Emma Rynn |
Communications
Key Functions
Media Relations, Internal Communications and Corporate Communications
Share your story
If you are about to publish an interesting research paper, have reached a significant milestone in your research, or just have an interesting story to tell, please get in touch with the communications team.
Key Contacts
| Communications Officer |
Zara McBrearty Sian Devlin Michelle Cassidy |
| Communications Office |
Judith Rance comms.office@qub.ac.uk | 028 9097 3091 |
Internal Communications |
|
| Internal Communications Officer | Mary Ellen Donaghy mary-ellen.donaghy@qub.ac.uk | 028 9097 5355 |
| Internal Communications Assistant | Seth Blacklock s.blacklock@qub.ac.uk | 028 9097 5254 |
Strategic marketing and campaigns
Key Functions
Strategic Planning, Market Insight, Advertising and Marketing Campaigns.
Key Contacts
| Strategic Marketing Manager |
Peter McConkey |
| Campaigns Marketing Manager |
Victoria Campbell (née McAdoo) |
| Market Insight Manager |
Kathryn Boyd |
| Market Insight Officer |
Clare Crossan |
| Market Insight Assistant |
Kiera Griffin-Bennett |
| Social Media Manager |
Stephen Baxter-Crawford |
| Social Media Assistant |
Kachela Murray |
Creative
Key Functions
Content Planning, Design, Brand, Video and Prospectus.
Key Contacts
| Marketing Manager (Campaigns and Creative) |
Tim McCann |
| Studio Manager |
Ivan Ewart |
| Visual Content Producer |
Matthew Donnelly |
| Video Content Assistant |
David Kinghan |
| Video Assistant |
Victoria Wilson |
| Copywriters |
Paul Wilson |
| Graphic Designer |
Daniel Smyth d.smyth@qub.ac.uk | 028 9097 1042 |
| James Davis j.m.davis@qub.ac.uk | 028 9097 1243 |
Digital
Key Functions
Website, CRM and Email Campaigns.
Key Contacts
| Marketing Manager (Digital) | Paul Ferguson p.ferguson@qub.ac.uk | 028 9097 5095 |
| Website Manager | Charlotte Jess charlotte.jess@qub.ac.uk | 028 9097 5386 |
| Website Assistant | Clare O'Neill clare.oneill@qub.ac.uk | 028 9097 1977 |
| Digital Designer | Andrew Lane a.lane@qub.ac.uk | 028 9097 5294 |
| Marketing and CRM Officer | Gemma McAfee g.mcafee@qub.ac.uk | 028 9097 3822 |
| CRM Assistant | Cameron Bowers c.bowers@qub.ac.uk | 028 9097 5353 |
|
Digital Insights Officer |
Andrew McParland andrew.mcparland@qub.ac.uk | 028 9097 2518 |
|
Digital Project Officer |
Emma Boyd Boyd@qub.ac.uk | 028 9097 2518 |
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