SCALING THE EDGE PROGRAMME
We help SME businesses accelerate their new product and process innovations using the market leading Strategyzer Toolkit to rapidly validate and iterate their new ideas profitably.
This programme works with ‘Intrapreneurial Teams’ inside SMEs using Strategyzer’s Lean methodology to define clear value propositions, winning business models and uses modern digital testing methodologies to gather rapid and accurate market feedback on the likely success of their new business ideas. This process de-risks the chances of market failure, increases speed to market and potential profitability.
This 8-week pilot programme (February - April 2021) will enable SME’s from across the UK to innovate faster, maintain a competitive position in global markets and increase productivity during and following Brexit and the COVID-19 pandemic. This will all be achieved with the guidance and support of a highly experienced team of entrepreneurs and business coaches.
With over 20 years’ experience supporting high growth and established SMEs, we are uniquely positioned to provide UK SME’s and scale-ups with the required tools, skillsets and training to accelerate ambitious ideas into real-world solutions and products.
We are in a time of unprecedented transformation for businesses. There is a necessity to adapt in order to succeed. Conventional approaches to transformation often referred to as ‘big bang’ or ‘top down’ can be cumbersome, expensive, and often have an extremely high failure rate, so is there an alternative?
Rather than trying to transform the core of the existing business, Scaling the Edge focuses on creating change on the “edge” of the business. As the edge scales, it will pull more and more of the people and resources from the core out to the edge, to the point where it has become the new core of the business, not just a diversification effort or growth initiative.
Inject Innovation into your business through: Design thinking, digital testing and data driven decision making. We have developed an innovative training approach which encourages rapid business strategy development and dramatically de-risks new product/market exploration through a data driven digital testing methodology.
WHAT'S ON OFFER?
- Expert training by seasoned entrepreneurs at an online bootcamp delivered by a renowned team with substantial innovation to commercialisation expertise
- A fully funded 8-week programme with an allocation of up to 4 ‘Seats’ per team
- £5,000 funding available for market testing and validation
- Corporate Intrapreneurship audit of current and past activity
- 4 step methodology with ongoing tailored support and guidance for market discovery and digital testing:
- Value Proposition design
- Business Model Canvas Design
- Business Ideas Testing
- Market Engagement
- Upskill and incentivise staff and radically change innovation culture
- Cutting time to market and improved bottom line through commercially validating new/improved product ideas and markets
Our programme is not about making intrapreneurs, it’s about finding them!
The most talented employees develop the most innovative ideas. But how do we ensure they have the best environment in which to ideate? This programme allows SMEs to test if these ideas have a genuine value proposition which can be validated through direct market engagement and be incorporated into a successful business model.
There will be two cohorts for this programme, your team will be joining either cohort 1 or cohort 2.
Cohort 1: 15th, 16th, 17th Feb
Cohort 2: 1st, 2nd, 3rd March
Queen’s University has a strong track–record in helping to develop and commercialise leading–edge technology in partnership with businesses from across Northern Ireland and beyond.
Through this programme, Queen's is drawing on it's strengths in commercialisation and delivery of innovation programmes offering dedicated support to businesses via a novel intervention to help local companies to re-design their business models in the face of Covid-related market disruption.