In 2018 there were 977 thousand sales, marketing and related associate professionals employed in the UK (Statista).
You can find sales and business development roles in organisations throughout the private sector. Marketing roles can be found either in-house in organisations across different industry sectors or in specialised Marketing or Multi-Service Communications agencies. Market research roles exist mainly within Market Research organisations.
Marketing Executive – develop marketing plans and campaigns for a product, service or idea
Market Researcher – use qualitative and quantitative research methods to collect and analyse information on behalf of clients.
Sales Executive – building relationships with customers, understanding customer needs, maintaining in-depth product knowledge, meeting targets
Digital Marketer - use digital platforms to promote and raise awareness of a brand or service
Sales Promotion Account Executive - design and deliver promotional marketing campaigns to boost and promote sales
While a degree in Business or Marketing may help to demonstrate an interest in and aptitude for the work, most placements, internships and graduate schemes for this type of work are open to students of any degree discipline.
For in-house market research roles, a degree in a subject related to the industry sector can offer an advantage e.g. for a role within the life sciences sector, a degree in a life sciences subject can give an advantage in understanding products and terminology.
Marketing roles – there are opportunities for students to gain experience through placements and internships with some employers offering graduate schemes in this area. Most of these will be well advertised on MyFuture and other student and graduate job websites. Prospects provides an overview of Marketing Graduate Schemes.
Market Research roles – there are a few graduate schemes with large Market Research companies e.g. Gfk, Ipsos Mori and Nielsen. There are fewer internship or placement opportunities to gain experience but a part-time job as a market research interviewer can be a good way in.
Sales roles – there are a few graduate schemes which are well advertised on MyFuture and other student and graduate job websites. There aren't many internship or placement opportunities to gain experience but typical student jobs in retail and hospitality provide excellent experience. Prospects provides an overview of Sales Graduate Schemes.
Other great ways to gain useful experience:
Key Employers– Northern Ireland:
|Multi- service agencies:|
Key Employers – UK and Global:
|Multi-service agencies:||Market Research:|
|AMV BBDO||Leo Burnett||Gfk|
|Adam & Eve||OMD||Ipsos Mori|
For opportunities in the Republic of Ireland take a look at some of the Graduate videos related to Marketing on the GradIreland website which profiles some graduate schemes including Jameson Irish Distillers
On Campus resources –
Many of the in-house roles will be well-advertised on MyFuture and other student and graduate job websites.
For Market Research graduates schemes, in addition to the above, check the companies own websites
Marketing/Communications agencies may advertise junior roles, but speculative approaches can be a more effective way of securing work in these organisations than waiting for junior roles to be advertised.
Unadvertised roles & networking
Self-promotion is important for these types of roles, so take every opportunity to present yourself professionally at employer events on campus and online.
Job search websites specific to Northern Ireland include:
On Campus resources–
Useful sites for finding student and graduate jobs in this sector in UK, Ireland and further afield:
Further information resources are available at the Student Guidance Centre Hub (Opening hours: Mon- Fri 09:00- 17:00), including free copies of Gradireland, TargetJobs and Prospects guides plus self-help guides and employer brochures.
This information is obtained from a variety of sources, including the Association of Graduate Careers Advisory Services (AGCAS), Association of Higher Education Careers Services (AHECS), Prospects, Gradireland and relevant professional organisations and other appropriate resources, as available.
We endeavour to ensure that our online resources are current and contain relevant information. However, we cannot accept responsibility for the contents of external websites.
Queen's University Belfast is committed to Equality, Diversity and Inclusion.
For more information please read our Equality and Diversity Policy.
Queen's University Belfast is registered with the Charity Commission for Northern Ireland NIC101788
VAT registration number: GB 254 7995 11